Ubisoft Sells Through More than 2 Million Units of Just Dance Video Game Worldwide


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31 mars 2010

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Ubisoft Sells Through More than 2 Million Units of Just Dance Video Game Worldwide

  1. 1. UBISOFT® SELLS THROUGH MORE THAN TWOMILLION UNITS OF JUST DANCE™ VIDEO GAME WORLDWIDEMONTRÉAL – March 31, 2010 – Today Ubisoft announced that the worldwide hitvideo game Just Dance , which launched in mid-November 2009, has sold throughmore than two million units worldwide, becoming the fastest-selling new intellectualproperty from a third-party publisher on Wii™. Developed by Ubisoft Paris, JustDance is the first real music video game in which up to four people can break it downat a time, as they follow on-screen choreographed moves set to classic dance tracks,entertaining spectators along the way. Just Dance features an incredible track listwith more than 30 famous tunes from the ’60s to today, including songs by KatyPerry, MC Hammer and the Spice Girls.Just Dance has consistently danced into the top of the video game charts in recentmonths, spending time in the top ten in most European and North Americanterritories. According to NPD data, Just Dance is the best-selling music/rhythm gamefor Wii™ in the U.S. from December 2009 through February 2010, and is on track tomaintain its sales momentum for the month of March 2010. The title hit No. 1 andremained there for several weeks in the very competitive U.K. market, beating well-established hardcore video game franchises.“The consumer response to Just Dance has been overwhelming,” said Tony Key,senior vice president sales and marketing at Ubisoft, U.S. “With Just Dance’s successwe’ve seen a renewal of the music video game genre, as this is truly a game that isaccessible and enjoyable for everyone.”
  2. 2. Just Dance is available at retail locations nationwide for the manufacturer’ssuggested retail price of $39.99. Just Dance is rated E10+by the ESRB. For moreinformation about Just Dance, please visit: www.justdancegame.com, and to witnessthe phenomenon, check out: YouTube.com/justdancegame.com.About Ubisoft:Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwideand has grown considerably through a strong and diversified line-up of products and partnerships. Ubisofthas offices in 28 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of €1 058 million for the2008-09 fiscal year. To learn more, please visit www.ubisoftgroup.com© 2009 Ubisoft Entertainment. All Rights Reserved. Just Dance, Ubisoft, Ubi.com and the Ubisoft logo aretrademarks of Ubisoft Entertainment in the U.S. and/or other countries.Wii and the Wii logo are trademarks of Nintendo. © 2006 Nintendo.