Ready to take back your lunch breaks? Presented by Logan Mallory, Senior Manager, Web Strategy at Workfront at SiriusDecisions Summit 2017.

1. Randy Frisch
President and CMO
Uberflip
Logan Mallory
Senior Manager, Web Strategy
Workfront

2. WE NOW LIVE IN THE NETFLIX ERA

3. #SDSummit
Marketers are under more pressure than ever before.
BUT WE LACK INFRASTRUCTURE
TO CREATE, TAILOR AND CONTROL
CONTENT EXPERIENCES.

4. #SDSummit
THE STATUS QUO
Limited ability to optimize -
sacrificing conversation and
engagement
PAINFUL
PROCESSES
NOT
SCALABLE
HOMOGENOUS
EXPERIENCE
LIMITED
CONTENT ROI
Long redesigns, project
management and IT
bottlenecks
Difficult to create multiple
experiences for other use cases.
Spending major dollars to send
people to the same experience.

5. #SDSummit
EVOLVE & ADAPT
Gain the control to manage and
optimize experiences for your
goals.
BECOME
AGILE
SCALE YOUR
CONTENT
CUSTOMIZE
EXPERIENCES
GAIN
CONTROL
Move quickly and avoid
cumbersome processes and
bottlenecks.
Leverage content marketing
across the entire buyer journey.
Tailor experiences for different use
cases, buyers and audience
segments.

6. #SDSummit
What does content
look like at scale?
Thought
Leadership
Campaigns,
Microsites and
Landing Pages
Tailored Content,
Drip Campaigns
Knowledge
Base
Resource Center
Onboarding
Materials
Prospecting,
ABM/ABS
Education
and
Evaluation
Material
OWN THE
JOURNEY

7. #SDSummit
Take back your
lunch breaks!
Tech stack tips to save you time so you
can get back to marketing

8. One Time I Saved a Woman From
Being Mugged Outside of Nordstrom

9. #SDSummit
Didn’t hear the scream
Assumed it was someone faking
or playing
Too afraid to help
Too many competing priorities
Why didn’t
anyone else
try to help?

10. #SDSummit
“As modern day professionals,
we’re frequently too busy with our
day jobs and fire drills from the
boss to optimize our projects,
think outside of the box or
consistently deliver exceptional
results (or save a woman who is
being mugged).”
— Me
We’re Just
Too Busy

11. #SDSummit
“The amount of time office workers
have to spend doing their primary
job duties decreased in 2016 from
46% to 39%.”
State of
Work Report

12. #SDSummit
We Don’t
Even Eat
Lunch
Anymore!

13. #SDSummit
How do we find time for what matters?

14. #SDSummit
Find the Right Tools

15. #SDSummit
An Easy Place to
Manage Work

16. #SDSummit
A Difficult Content
Marketing Execution
Process

17. #SDSummit
We needed an easy way to execute
on our content marketing efforts

18. #SDSummit
That’s when we met the
team at Uberflip

19. #SDSummit
“Uberflip helps you manage
content, generate leads, and
optimize the entire experience -
without depending on IT.”
The best summary of Uberflip

20. #SDSummit

21. #SDSummit

22. #SDSummit
The Easiest
Process
Possible

23. #SDSummit
The Easiest
Process
Possible

24. #SDSummit
Editing
Menus &
Navigation

25. #SDSummit
Editing
Menus &
Navigation

26. #SDSummit
Editing
Menus &
Navigation

27. #SDSummit
Customizing
the Experience

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What results
have we seen?

29. #SDSummit
Content creation
moves faster

30. #SDSummit
Uberflip helps our average
marketer save about 40 minutes
of actual work compared to our
previous setup. In the most
extreme cases, Uberflip has
saved us more than 90 minutes
per landing page.
This DOESN’T include time
saved by eliminating cross
team “handoffs”.
Content creation
moves faster

31. #SDSummit
Reduced time spent per
landing page by approx.
66%

32. #SDSummit
Too many projects
Freedom from
Developers &
Development
Translation between teams
Required for troubleshooting
Deploy restrictions

33. #SDSummit
Time “given back” to dev team
8 hrs/week

34. #SDSummit
More people
to talk to

35. #SDSummit
More people
to talk to

36. #SDSummit
Increased blog subscribers by
290%

37. #SDSummit
Solving Organic/SEO Issues

38. #SDSummit
Backend that meets SEO best practices
Templated experience that eliminate
onpage errors
Solid site speed
PDFs become Flipbooks
(non-crawlable vs. crawlable)
Uberflips
organic
contribution

39. #SDSummit
Improved our placement in
Google search results by
17,000+ positions

40. #SDSummit
At the end of the day...

41. #SDSummit
Uberflip has saved us

42. #SDSummit
Why I Care About Time

43. Why I Care About Time

44. #SDSummit
loganmallory@workfront.com
www.linkedin.com/in/loganmallory
Logan Mallory
Contact Info

45. 92%of marketers think
they’re productive.

46. of marketers also work
on evenings and
weekends.
90%

47. of marketers have delayed
going to the bathroom to
meet a deadline.60%

48. We don’t
have time
to pee!