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7 Rules of Content Marketing Design That Convert Customers

Poor design can kill your content marketing. It doesn’t matter how good your content is - if you don’t address design and navigation issues, your audience won't stick around to see it.

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7 Rules of Content Marketing Design That Convert Customers

  1. that convert customers 7 rules of content marketing design
  2. How many times have you left a blog because it was hard to figure out?
  3. ?
  4. Or maybe because it wasn’t optimized for mobile devices?
  5. Surprise! Crappy content marketing design takes users to a dead end.
  6. And it doesn’t convert customers.
  7. Good design is about taking users through an engaging and persuasive journey.
  8. These are the 7 rules that your content marketing design can’t ignore:
  9. Provide a clear user path1
  10. Can visitors easily find what they're looking for? Or is your content buried deep in Navigation Jungle?
  11. Keep the behavior of the user always in mind. For example, when someone lands on a blog post, they should know what to do next.
  12. Keep design consistency2
  13. Just like your messaging, content marketing design has to have a consistent flow.
  14. Example: The look & feel of a CTA should complement the landing page that it leads to.
  15. Content CTA   Landing page  
  16. Show more, tell less3
  17. Images and videos can help you tell your story with less clicks and less reading.
  18. Instead of writing long descriptions or explanations, incorporate visuals and interactive content.
  19. Optimize for different devices4
  20. The average user will not wait more than 6 seconds to see if your content is optimized for mobile.
  21. Technologies like responsive design can help you ensure that your content works on any screen size.
  22. Enable virality5
  23. Social networking sites account for the most referral traffic to almost all websites, just behind organic search.
  24. Add sharing buttons for the social networks that your target audience uses the most.
  25. You can also simplify sharing steps by including embed codes right below videos, infographics, and other visuals
  26. Make call-to-actions pop6
  27. CTAs have to stand out from the rest of the page so that it’s easy for prospects to know where to click once they decide to take the next step.
  28. From choosing the right size (bigger isn’t always better), to using colors that pop, and leaving enough spacing around buttons, different versions of CTAs should be continually tested.
  29. Offer the right prize7
  30. One of the biggest factors in capturing your lead is balancing the value of what you’re giving away vs. the perceived barrier to getting it.
  31. This is when features like progressive profiling can come in handy. Instead of making people fill out a long list of fields, just add two or three.
  32. When the user comes back for a different content piece, new fields will replace the previous ones.
  33. By optimizing design, you reduce confusion and guide visitors from videos to blog posts, eBooks, landing pages, and CTAs.
  34. By optimizing design, you increase leads and sales. You immerse people in your journey and take them exactly where they want.
  35. WANT TO GET MORE OUT OF YOUR CONTENT MARKETING? Increase readers, subscribers, and leads with Uberflip START A FREE TRIAL