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How to Speak Marketing Automation

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Sometimes, it sounds like marketers are speaking another language—especially when using terms associated with specific tools and platforms. It gets even more complicated when certain terms aren’t standard across all platforms.

Sort your way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in our infographic.

Published in: Marketing
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How to Speak Marketing Automation

  1. 1. LET’S GET STARTED Learn how to speak fluent “Marketing Automation” on different platforms by getting to know the terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua. CONTACTSLEADS PROSPECTS RECORDS IN THE DATABASE term #4 term #5 term #2 STATIC LISTLIST A LIST OF RECORDS WORKFLOWENGAGEMENT ENGINE PROGRAM A SEQUENCE OF EMAILS term #6 DRIP PROGRAM AUTOMATED PROGRAM term #7 A LIST OF RECORDS MEETING SPECIFIC CRITERIA SMART LIST DYNAMIC LIST SEGMENT THE MARKETING AUTOMATION INFORMATION PRESENTED IN SALESFORCE term #8 SALES INSIGHT HUBSPOT INTELLIGENCE ACT-ON ACTIVITY HISTORY ELOQUA ENGAGE PARDOT ACTIVITIES term #9 THE RATING OF EACH RECORD BASED ON THEIR FIT AND ENGAGEMENT LEAD SCORE HUBSPOT SCORE SCOREGRADE & PROFILE term #10 THE ACTIVITY HISTORY OF EACH RECORD IN THE DATABASE ACTIVITY LOG INTERACTIONS TIMELINEACTIVITIES term #12 term #13 term #14 CALENDAR THE CALENDAR OF MARKETING ACTIVITIES MARKETING CALENDAR HELP AND TRAINING COMMUNITY LABS HUBSPOT ACADEMY ACT-ON UNIVERSITY TOPLINERS HOW TO SPEAK term #3 “MarketingAutomation” Created by In collaboration with visit uberflip.com & macromator.com term #1 UNKNOWN WEBSITE VISITORS ANONYMOUS LEAD ANONYMOUS VISITOR ANONYMOUS PROSPECT UNKNOWN VISITOR VISITORS term #11 TRIGGER FOR AUTOMATED TASKS TRIGGERS WORKFLOW STARTING CONDITION TRIGGER EMAILS PROGRAM FEEDER AUTOMATION RULES REPORTING AND ANALYTICS ANALYTICS REPORTS INSIGHTS THE PLACE WHERE YOU STORE FILES DESIGN STUDIO CONTENT FILES FILE MANAGER FILE STORAGE MEDIA LIBRARY A GROUP OF ASSETS ASSOCIATED WITH A MARKETING ACTIVITY CAMPAIGN PROGRAM

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