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How to Improve Your Content Experience With CUPs and Redirect Rules

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URLs are a significant part of any content experience. New features like Customized URL Paths (CUPs) and Redirect Rules have put all of your Hub URLs fully in your control.

In this presentation, Uberflip’s Director of Customer Success, Sam Brennand, shares how you can optimize your Uberflip URLs to improve your content experiences.

Published in: Marketing
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How to Improve Your Content Experience With CUPs and Redirect Rules

  1. 1. How  to  Improve  Your  Content  Experiences  with CUPs  & Redirect  Rules Sam  Brennand Director  of  Customer  Success How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
  2. 2. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar HOUSEKEEPING! Get  your  tweet  on  and  join  the  conversation  with  #uberwebinar We’ll  send  slides  and  the  recording   Q&A  at  the  end  -­‐ ask  questions  in  the  chat  box!   (If  we  run  out  of  time,  tweet  or  email  us)
  3. 3. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar www. Uniform  Resource  Locator
  4. 4. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar www.
  5. 5. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar www.
  6. 6. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar SEO URLs  play  a  big  role  in  optimizing • URLs  that  are  easier  for  humans  to   understand   are  also  easier  for  search   engines  to  understand • Using  keywords  in  your  URLs  is  still  an   important  ranking  factor   • Shorter  URLs  >  Longer  URLs   content  for  search  engines.
  7. 7. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar “..the  easier  a  URL  is  to  read  for  humans,   the  better  it  is  for  search  engines.”
  8. 8. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar Source:  
  9. 9. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar “Stop  optimizing  for  robots,   start  optimizing  for  humans.”
  10. 10. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar Experience URLs  are  a  major  component  of • Clean  URLs  create  a  better  user   experience  by  building   trust  with  your   audience  (and  making  navigation  easy) • URLs  also  help  to  facilitate  the   movement  of  visitors  around   your  content  experiences  (with  301  or   302  redirects,  for  example) a  Hub’s  overall  user  experience.
  11. 11. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar Customizable  URL  Paths NEW! (CUPs)
  12. 12. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.yourwebsite.com/h Hub

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