Whether you’re creating eBooks, blog posts or presentations, your content will typically find its home on your resources page. Unfortunately, much focus will be devoted towards creating and promoting your content, with your poor resources page being the forgotten stepchild of your strategy. In this presentation, we’ll go over how to make your resources page an essential part of your website rather than a place where content is sent to die.
You’ll learn best practices on:
- Centralizing & organizing all of your content marketing
- Fostering continuous engagement with your content
- Self-managing your resources page on your own - no IT department
- Utilizing your content to generate more leads