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How to Create Talk Triggers in 6 Steps


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The 6 step recipe to generate talk triggers.

Published in: Marketing
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How to Create Talk Triggers in 6 Steps

  1. 1. TALK TRIGGERS The 4-5-6 Recipe To Generate Talk Triggers By Jay Baer & Daniel Lemin © 2017 Jay Baer & Daniel Lemin
  2. 2. The 4 R’s of a Talk Trigger Talk Triggers must be remarkable. If the story isn’t unusual it’s not worth sharing it, and your customers won’t. Talk Triggers must be repeatable. Shock-and-awe might have been a viral PR strategy in 2015 and 2016, but successful Talk Triggers need to be able to scale to every customer, every time. Talk Triggers must be realistic. Hyperbolic marketing-speak got us into the trust chasm in the first place. Great Talk Triggers benefit from the element of being real. Talk Triggers must be relevant. Sometimes the best way to capitalize on a Talk Trigger is to own your niche and celebrate its oddness, weirdness or specificity. Relevance is one reason consumers will feel compelled to share it. © 2017 Jay Baer & Daniel Lemin
  3. 3. The 5 Types of Talk Triggers Talkable Empathy Align your company’s values with your customer’s values. Talkable Usefulness If it’s the most useful example of the thing in your category, it’s Talkable. Talkable Generosity Doing something extra is Talkable because, frankly, few others are willing. Talkable Speed Speed is memorable and makes for great stories. Talkable Attitude Do you love your customers, truly? It shows, either way.
  4. 4. Going From Here to There The 6-Step Process for Creating & Implementing Talk Triggers Fire Up Your Biggest Fans Gather Internal Insights Look At Customer Behavior Create Talk Trigger Candidates Tally The Results & Amplify Find Your Biggest Fans 1 2 3 4 5 6 © 2017 Jay Baer & Daniel Lemin
  5. 5. TALK TRIGGERS Jay Baer @jaybaer Daniel Lemin @daniellemin © 2017 Jay Baer & Daniel Lemin The 4-5-6 Recipe To Generate Talk Triggers