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Fire Up Your ABM Programs With Personalized Video Content at Scale


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Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs without spending additional dollars or getting burned.

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Fire Up Your ABM Programs With Personalized Video Content at Scale

  1. 1. Video Hot Seat Fire Up Your ABM Programs With Personalized Video Content at Scale
  2. 2. @uberflip | #fastfwd18 The Speakers Marketing Program Manager, Vidyard Brandi Smith Account Based Marketing, Uberflip Lindsay Snider VP of Demand Generation, Uberflip Heidi Vandermeer
  3. 3. @uberflip | #fastfwd18 Let’s talk about you and your ABM journey. Where are you today?
  4. 4. @uberflip | #fastfwd18 Vidyard’s ABM Journey
  5. 5. @uberflip | #fastfwd18 Uberflip’s ABM Journey
  6. 6. @uberflip | #fastfwd18 o Tier 1: By account, individual o Tier 2: By industry, persona, tech, geo o Tier 3: Similar to inbound strategy, + industry/persona related content Uberflip’s Approach Account Value ($) Effortinvested Tier: 3 2 1Tier-based approach to personalization
  7. 7. @uberflip | #fastfwd18 How do you leverage video in every channel and touchpoint for your ABM programs?
  8. 8. @uberflip | #fastfwd18 ABM Sales cadences
  9. 9. @uberflip | #fastfwd18 Custom Content Streams
  10. 10. @uberflip | #fastfwd18 Email Direct Mail
  11. 11. @uberflip | #fastfwd18 What are some of the benefits your organization has experienced by incorporating content experiences with video?
  12. 12. @uberflip | #fastfwd18 Better Data & ROI Content Variety Bigger Reach
  13. 13. @uberflip | #fastfwd18 How do you balance your video content with your other content formats? Where do you find that it works the best in your campaigns?
  14. 14. @uberflip | #fastfwd18
  15. 15. @uberflip | #fastfwd18 $10K Open Opp 149 Page Views Top content clicks Calendly #1 CTA
  16. 16. @uberflip | #fastfwd18 Supporting Video CampaignHero Video Campaign
  17. 17. @uberflip | #fastfwd18 ABM isn’t just for winning new business. Tell us how you have leveraged video and content as a part of your customer strategy?
  18. 18. @uberflip | #fastfwd18 Customer Streams 30 Page Views Inspiration hub #1 CTA
  19. 19. @uberflip | #fastfwd18 Training & Onboarding
  20. 20. @uberflip | #fastfwd18 Customer Hubs
  21. 21. @uberflip | #fastfwd18 Personalization is key with any marketing initiative today, but especially when it comes to ABM. How are you personalizing your content at scale?
  22. 22. @uberflip | #fastfwd18 Custom Cadence
  23. 23. @uberflip | #fastfwd18 Video Examples 1:1 video We have our sales reps record 1:1 videos for the account. It is a simple way to make campaigns and outreach personal. Personalized Video To make a big impact we have the technology to personalize a video for 100s even 1000s of recipients. Uberflip
  24. 24. @uberflip | #fastfwd18 Tier 1 Personalization
  25. 25. @uberflip | #fastfwd18 Tier 2 Tech Integration
  26. 26. @uberflip | #fastfwd18 Opp 80%
  27. 27. @uberflip | #fastfwd18 Top Takeaways Personalize based on tier and buying stage for ABM. Use a multi-channel, integrated video strategy.
  28. 28. Thank you.