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5 Actions to Make Your Content Active

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Active content is dynamic, personalized, contextual and compels action.

Hana Abaza, VP of Marketing at Uberflip presents 5 Actions to Make Your Content Active at Content2Conversion 2015.

Published in: Marketing
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5 Actions to Make Your Content Active

  1. 1. #C2C15 5 ACTIONS TO MAKE YOUR CONTENT ACTIVE Hana Abaza, VP Marketing at Uberflip
  2. 2. #C2C15 WHAT IS ACTIVE CONTENT?
  3. 3. #C2C15 Dynamic Personalized Contextual Compels Action WHAT IS ACTIVE CONTENT?
  4. 4. #C2C15 Dynamic Personalized Contextual Compels Action WHAT IS ACTIVE CONTENT?
  5. 5. #C2C15 Dynamic Personalized Contextual Compels Action WHAT IS ACTIVE CONTENT?
  6. 6. #C2C15 Dynamic Personalized Contextual Compels Action WHAT IS ACTIVE CONTENT?
  7. 7. #C2C15 CONTENT WITH A PULSE
  8. 8. #C2C15 5 WAYS TO MAKE YOUR CONTENT ACTIVE
  9. 9. #C2C15 PERSONALIZE
  10. 10. #C2C15 TAILOR YOUR CONTENT EXPERIENCE  By Persons  By Vertical  By Topic  By Individual
  11. 11. #C2C15
  12. 12. #C2C15
  13. 13. #C2C15 AUTOMATE
  14. 14. #C2C15 MAKE IT EASY TO MANAGE  Update tailored content  Automate personalization
  15. 15. #C2C15
  16. 16. #C2C15
  17. 17. #C2C15 ENGAGE
  18. 18. #C2C15 BOOST ENAGEMENT WITH A KILLER EXPERIENCE  Organized  Shareable  Interactive
  19. 19. #C2C15
  20. 20. LEVERAGE CTAs
  21. 21. #C2C15 THE ART & SCIENCE OF CTAs  Dynamic  Contextual  Strategically Placed
  22. 22.
  23. 23.
  24. 24. OPTIMIZE
  25. 25. #C2C15 TRACK, MEASURE & ABT  Short term  Engagement Metrics  What’s Your Content Score?
  26. 26. #C2C15 IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE  Long Term  Growth Metrics  What is your content ROI? TRACK, MEASURE & ABT
  27. 27. #C2C15 ALWAYS BE TESTING!  Establish a benchmark  Form a hypothesis  Test your theory
  28. 28. #C2C15 KEY TAKEAWAYS  Personalize  Automate  Engage  Leverage CTAs  Optimize
  29. 29. #C2C15 THANK YOU! Hana Abaza VP Marketing at Uberflip www.uberflip.com

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