Write with a thick dark sharpie.
One idea per sticky note.
Not too broad, and not too narrow.
If you don’t write it down it can’t be voted on.
HMW’s are the life blood of a Design Sprint,
without them you won’t get very far.
Too Broad Too Narrow
Writing “How Might We”
More and more backpack shoppers are trying to answer questions about products through
online research. Whereas, in the past, purchasing outdoor activity equipment that had
stringent fit requirements was largely an in-store endeavor.
Lately, consumers had expressed in increased desire for the convenience of online research
and shopping for outdoor activity equipment, but their focus on stringent fit requirements has
Problem: they want to shop/purchase online, but how a backpack product fits on an
individual's body is a critical component of the perceived quality of ownership experience
How might we simulate an in-person, try-on experience online for shoppers looking
to know how a backpack will sit on their body.
Let’s explore the problem space.
Interview with a Hiker
Start grouping ideas into categories.
Donʼt worry if the categories arenʼt
immediately apparent. Look for
overlaps or duplicates to get started.
Name each theme
Affinity Mapping + Themes
Each team member gets 4 dots.
The decider will vote with 2 dots.
Itʼs ok to vote on your own.
Itʼs ok to put more than one dot on the
Weʼll pay more attention to notes that have
multiple votes, so think strategically
We are not trying to get to one direction at this
point in time
Vote on the theme
Fold your paper into 4 rectangles. Sketch 1 idea in each
rectangle rather than a storyboard.
Go for quantity, donʼt worry about making these
beautiful, these are just for yourself.
Try to get beyond your initial idea.
Hang the sketches up as if in a gallery
Then allow each person to present their
Present Solution Sketches at Table
Give each person 4 dots to create heat maps/areas of
interest on the sketches.
The decider access the heat maps and is given 1 dot to
choose a winner after the team members vote.
Vote on Designs
The winning sketchʼs ownersʼ present their
solution sketches to the large group.
Final Shareout to Group
How did you like that?
Credit: Google Ventures & Jake Knapp