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UX STRAT Europe 2019: Benjamin Walther-Franks, CONTACT Software

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UX STRAT Europe 2019: Benjamin Walther-Franks, CONTACT Software

  1. 1. Using the UX Strategy Blueprint Methodology for Product Innovation Using the UX Strategy Blueprint Methodology for Product Innovation Benjamin Walther-Franks UX-Strat Europe, June 18/19 2019
  2. 2. 2 © 2018 contact-software.com CONTACT: Key Customer Industries Hightech & Electronics Logistics & Infrastructure Automotive & Mobility Machine & Plant Manufacturing Medical Engineering Consumer Products
  3. 3. 3 © 2018 contact-software.com CONTACT: Enterprise Software Three Product Stages Platform Kit for dev. solutions Standard Sample configurations Custom Solution Final product (selection) Powered by CONTACT Elements
  4. 4. 4 © 2018 contact-software.com Method: The UX Strategy Blueprint Challenges Measurements Aspirations Focus Areas Guiding Principles Activities https://www.maxpixel.net/Architecture-Architectural-Ruler-Blueprint-964630 experiencinginformation.com
  5. 5. 5 © 2018 contact-software.com Definition Process
  6. 6. 6 © 2018 contact-software.com Our UX Strategy Definition State-of-the-Art UX UX Leadership Strengthen Creators
  7. 7. 7 © 2018 contact-software.com Designing Enterprise UX Three Stages of Shaping Experience Platform Standard Custom Solution Users Creators Product Design System UX Areas DX Research & Design Users Deciders Product PDM, Project Office … UX Areas UX Research & Design Users Engineers, Proj. Off. … Product Individualised UX Areas UX Consulting
  8. 8. 8 © 2018 contact-software.com Impact: Team and Product Strategy Product Change: UX Agent Practice: UX Coach
  9. 9. 9 © 2018 contact-software.com Impact: Company Events Awareness Building, In-house Networking In-House Media Inform, Inspire, Support
  10. 10. 10 © 2018 contact-software.com Strategic Perspective
  11. 11. 11 © 2018 contact-software.com Using the UX Strategy Blueprint Methodology for Product Innovation Using the UX Strategy Blueprint  As a Lens: Method for analyzing as well as strategy design  To Focus: Prioritizing is key to strategy, but consider adapting blueprint focus areas  To Level Up: Self-taught strategizing made (kind of) easy Ensuring Impact of the Strategy  Lead by example  Provide tools and materials  Create awareness and shape mindsets by influencing on multiple channels
  12. 12. 12 © 2018 contact-software.com Benjamin Walther-Franks  +49 421 20153–546 bwf@contact.de www.contact-software.com
  13. 13. 13 © 2018 contact-software.com No part of this publication may be reproduced or transmitted in any form or for any purpose without the permission of CONTACT Software GmbH or a CONTACT Software GmbH affiliate. The information contained herein may be changed without prior notice. Third Party Trademark Notices Adobe, the Adobe logo, Acrobat, Flash, PostScript, and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and / or other countries. Amazon Web Services, the “Powered by Amazon Web Services” logo and Amazon S3 are trademarks of Amazon.com, Inc. or its affiliates in the United States and/or other countries. Apple, App Store, FaceTime, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Mac OS, Multi-Touch, Objective-C, Retina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc. Git and the Git logo are either registered trademarks or trademarks of Software Freedom Conservancy, Inc., corporate home of the Git Project, in the United States and/or other countries. Google App Engine, Google Apps, Google Checkout, Google Chrome, Google Data API, Google Maps, Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik, and Android are trademarks or registered trademarks of Google Inc. HTML, XML, XHTML, and W3C are trademarks, registered trademarks, or claimed as generic terms by the Massachusetts Institute of Technology (MIT), European Research Consortium for Informatics and Mathematics (ERCIM), or Keio University. Microsoft, Windows, Windows Phone, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Microsoft Corporation in the United States and other countries. Linux is the registered trademark of Linus Torvalds in the United States and other countries. Mozilla and Firefox and their logos are registered trademarks of the Mozilla Foundation. SAP, SAP ABAP, SAP HANA and SAP NetWeaver are registered trademarks of SAP in Germany and other countries All other product and service names mentioned are the trademarks of their respective companies. CONTACT Trademark Notices CONTACT Software, CONTACT Elements, CONTACT CIM Database, CONTACT Project Office, CONTACT Workspaces and CONTACT Elements for IoT are registered trademarks of CONTACT Software GmbH. © 2019 CONTACT Software GmbH or a CONTACT Software GmbH affiliate

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