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UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live

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Klemens Wengert's presentation to UX STRAT 2013

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UX STRAT 2013: Klemens Wengert, Implementing The Pillars Of Cool For March Madness Live

  1. 1. IMPLEMENTINGTHE PILLARS OF COOL FOR MARCH MADNESS LIVE Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1 Sunday, September 15, 13
  2. 2. ‣ Get to know the Cool Project ‣ UX Strategy and Approach for MML ‣ Lessons Learned TAKE AWAY Sunday, September 15, 13
  3. 3. WHAT MAKES IT COOL? ‣ Accomplishment ‣ Connection ‣ Identity ‣ Sensation Created by Karen Holtzblatt Sunday, September 15, 13
  4. 4. THETRIANGLE OF DESIGN ‣ Direct Into Action ‣ The Hassle Factor ‣ The Delta Created by Karen Holtzblatt Sunday, September 15, 13
  5. 5. STRATEGY ‣ Business Goals Brand Perception Monetization Engagement Reach ‣ UX Goals Refocus App HCI guidelines Unify Social Support Linear TV Sunday, September 15, 13
  6. 6. DISCOVERY ‣ The Good ‣ The Bad ‣ The Ugly Sunday, September 15, 13
  7. 7. DESIGN Sunday, September 15, 13
  8. 8. DEVICES Sunday, September 15, 13
  9. 9. SCHEDULE Sunday, September 15, 13
  10. 10. NAVIGATION Sunday, September 15, 13
  11. 11. BRACKET Sunday, September 15, 13
  12. 12. GAMECENTER Sunday, September 15, 13
  13. 13. GAMECENTER Sunday, September 15, 13
  14. 14. GAMECENTER Sunday, September 15, 13
  15. 15. GAMECENTER Sunday, September 15, 13
  16. 16. GAMECENTER Sunday, September 15, 13
  17. 17. HOW DID WE DO? ‣ Accomplishment ‣ Connection ‣ Identity ‣ Sensation ‣ Direct Into Action ‣ Hassle Factor ‣ Delta Sunday, September 15, 13
  18. 18. Q+A &THANKYOU Klemens Wengert | Turner Broadcasting | klemens.wengert@turner.com | @kwengert1 Sunday, September 15, 13

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