Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Lessons From The Hill


Published on

UXPA 2013 Annual Conference Friday July 12, 2013 by Karen Lin

Unconference topic.

Published in: Health & Medicine, Technology
  • Be the first to comment

Lessons From The Hill

  1. 1. Lessons from Lobbying & Advocating for UX on the Job An “unconference” talk for UXPA 2013 by @karenTL
  2. 2. Hello! Inspiration for this talk: Being in DC & previous unconference talks! Methodology: Reversed-engineered what a lobbyist does via Wikipedia, lobbying & political websites, and job postings @karenTL >>> i.e., not otherwise qualified to speak on this subject 
  3. 3. What is it? @karenTL Lobbying is the act of attempting to influence decisions (made by officials in the government).
  4. 4. Why? @karenTL Only one (or a few) decision makers Sound familiar? Never-ending attention & prioritization problem = Many constituents & interests +
  5. 5. @karenTL "Lobbyists are in many cases expert technicians capable of examining complex and difficult subjects in clear, understandable fashion. They engage in personal discussion with members of Congress in which they explain in detail the reasons for the positions they advocate... Senator John F. Kennedy, 1956 Because our congressional representation is based upon geographical boundaries, the lobbyists who speak for the various economic, commercial and other functional interests of the country serve a useful purpose and have assumed an important role in the legislative process."
  6. 6. Hire yourself! Actual lobbying job description excerpts: @karenTL “Very knowledgeable about legislative process and know who the decision makers are relative to congressional staff and Members of Congress.” “Helps build relationships and alliances with key stakeholder groups…Works with these groups to gain alignment and gain support…” “Strong strategic thinking tied to business understanding to create policies that will positively impact [company] and to deter negative policies.” “Public presentation and speaking skills…Ability to present an argument and effectively persuade and communicate on complex issues.”
  7. 7. Inside Lobbying Directly accessing & influencing decision makers @karenTL Write a Letter Present Testimony Personal Visits & Elevator Pitches TEN SECOND BRAINSTORM How might these translate to your UX job?
  8. 8. Outside Lobbying Indirectly influencing decision makers through other people and/or means @karenTL Calling on Favors Coalitions Campaigns TEN SECOND BRAINSTORM How might these translate to your UX job?
  9. 9. Design the UX of UX! “Bathroom UX” exercise via Leah Buley: Which would you rather do? a) Disarm a bomb with many wires. b) Disarm a bomb with a single button. By Matt Couch / @mcnigma from a tutorial exercise this week thanks to Leah Buley / @ugleah, author of The User Experience Team of One. @karenTL
  10. 10. Practice Speaking! Be a high-functioning introvert! –Brian Sullivan, UXPA 2013 presenter @karenTL Hi, my name is __________. I am a ___________. The last cool project I worked on was ____________. And it did this / here’s what I learned: _____________. What about you?
  11. 11. Change & Leadership Books @karenTL
  12. 12. Lobbying Resources @karenTL Google “lobbying tactics” Ten Principles of Lobbying Inside and Outside Lobbying Techniques Wikipedia: Grassroots Lobbying
  13. 13. Find & create your own “lobbies” @karenTL Popular D.C. myth on the origins of “lobbyist”: President Ulysses S. Grant coined the term from those who frequented the lobby of Williard Hotel in attempts to buy him drinks for the chance to influence his political decisions. Thank you for voting & listening!