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Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

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This talk will illustrate how UX practitioners can contribute to sustainability, climate change and public health, through the medium of the bicycle!

6 cyclists were killed in London in November 2013 (the annual tally was 14). London's attempts to "Go Dutch" are struggling, despite the huge increase in cycling popularity in the UK following national success in the Olympics, World Championships and the Tour De France

Leapfrog improvements to the usability of bicycles could make cycling more attractive to normal people (not just those clad in Spandex) by removing 'gumption traps' from owning and riding a bike.

Published in: Design
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Leapfrogging the Dutch! Getting More People Motivated to Ride Bicycles by Making them Radically Easier to Use (Carl Myhill)

  1. 1. Carl Myhill LEAPFROGGING THE DUTCH! GETTING MORE PEOPLE MOTIVATED TO RIDE BICYCLES BY MAKING THEM RADICALLY EASIER
  2. 2. 2 525 miles a year vs 53 miles a year
  3. 3. 69% of UK journeys are under 5 miles 22% of journeys < 1 mile (21% of these are done in a car) 19% of journeys between 1 - 2 miles 28% of journeys between 2 - 5 miles
  4. 4. Bicycles are 30 times more fuel efficient than cars
  5. 5. “Britons need to cut 5 billion calories per day” (The Lancet) 100 k calories each or 3.1 miles by bicycle (The Dutch do 1.4 miles each)
  6. 6. 9
  7. 7. Some bad news... Estimated loss of life expectancy: Pollution: 0.8 to 40 days Accidents: 5 - 9 days
  8. 8. Good news Estimated gain in life expectancy: Increased activity: 3 to 14 months
  9. 9. 2 Fatalities in London This Week 14
  10. 10. KSI Rates improving 1994-98 avg 567 2008-12 avg 515 (bike traffic up 176% since 2000)
  11. 11. Pollution
  12. 12. The most polluted place on EARTH David Carslaw. Kings College, London (referred to European court of justice)
  13. 13. 13,000 Premature Deaths every year in UK from pollution Costs £6 - £60 billion from cardiac and respiratory diseases (MIT Study of Britain)
  14. 14. Cycling 1.5 miles/day would reduce annual pollution by: NOX 20,790 tons PM10 1,101 tons SO2 239 tons 39 tons
  15. 15. • £15,800,000,000 Obesity • £ 900,000,000 Cancer, Type 2 Diabetes, Heart Disease • £11,000,000,000 Depression • £23,000,000,000 Alzheimers • £ 209,430,000 Cyclist fatalities (117 in 2013) • £ 660,703,320 Seriously injured (3,222 in 2013) Cycling Infrastructure Health UK Spending £370,000,000 UK £ 80,000,000 London (just spent £6m hosting Tour de France in London from the London budget) 22
  16. 16. “In the Netherlands, we used to invest in cycling to reduce the number of accidents, but now we do it for economic and health reasons.” Reindert Augustijn (Dutch transport director)
  17. 17. What would you do? From 53 to 530
  18. 18. http://vimeo.com/29401217
  19. 19. Safety in Numbers
  20. 20. Commuting in Numbers
  21. 21. Gumption Traps Drain Motivation
  22. 22. BSO
  23. 23. Don’t Get Punctures Schwalbe Marathon Plus to cycle without flats Use a Track Pump to inflate your tyres without tears
  24. 24. Carl’s Alfine Demo
  25. 25. 35 Total Bikes Deraileur Hub Hybrid Puncture Proof Tyres 117 97 1 15 4
  26. 26. Bags • What if you had a pannier that you could fit securely in under 5 seconds? • Was waterproof • Expandable Carl’s Pannier Demo
  27. 27. Xtracycle is Open Source!
  28. 28. Questions?
  29. 29. Thank you
  30. 30. 41
  31. 31. 42
  32. 32. 43
  33. 33. Dutch bicycle video 7 minutes • http://www.ecf.com/news/bicycle-cultures-are-man- made/

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