UXPA 2013 Annual Conference Thursday July 11, 2013 11:00 am - 12:00pm ET by Kelly Braun, Michael Morgan
How can we leverage Personas to be an integrated part of a customer-centered corporate culture? In this presentation we will share the methods we used to create personas at Walmart as well as lessons we learned integrating Personas into the product development lifecycle. We will share materials based on a sample Persona created specifically for this conference. (The actual Walmart Personas are confidential and cannot be shared). After this presentation you will have a greater understanding of how to create your own Personas, leverage them as a program, and integrate them into your company culture.