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Re-wiring your brain for design insights
….using crosswords
Rob Gillham - Head of Insight
Foolproof
Look familiar?
Finding:
“7 out of 10 users
failed to recognise
these were
sponsored links”
Recommendation:
“Make the ‘Ad’ ...
Pretty Girl in Crimson Rose (8)
Pretty Girl in Crimson Rose (8)
{Pretty Girl} in {Crimson} = Rose (8)
{Belle} in {Red} = Re{belle}d
Pretty Girl in Crimson Rose (8) =
Rebelled
Strange thing is perception (7)
Strange {thing is} = perception (7)
Strange {thing is} = perception (7)Strange { insight} = perception (7)
Strange thing is perception (7) =
Insight
Further Reading
Crosswords
— Random House Guide to Cryptic Crosswords by Emily Cox & Henry Rathvon
— Chambers Crossword So...
Be alert to a sexual deviation
(5,2,4,4)
Prick up your ears
rob.gillham@foolproof.co.uk
@robertgillham
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Data to Design Insight: Re-Wire Your Brain! (Using Crosswords) - Rob Gillham

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This was an Unconference session at UXPA 2015

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Data to Design Insight: Re-Wire Your Brain! (Using Crosswords) - Rob Gillham

  1. 1. Re-wiring your brain for design insights ….using crosswords Rob Gillham - Head of Insight Foolproof
  2. 2. Look familiar? Finding: “7 out of 10 users failed to recognise these were sponsored links” Recommendation: “Make the ‘Ad’ icon bigger” Finding: “8 out of 10 users failed to spot the RHS sponsored links” Recommendation: “Make RHS links more prominent”
  3. 3. Pretty Girl in Crimson Rose (8)
  4. 4. Pretty Girl in Crimson Rose (8)
  5. 5. {Pretty Girl} in {Crimson} = Rose (8)
  6. 6. {Belle} in {Red} = Re{belle}d
  7. 7. Pretty Girl in Crimson Rose (8) = Rebelled
  8. 8. Strange thing is perception (7)
  9. 9. Strange {thing is} = perception (7)
  10. 10. Strange {thing is} = perception (7)Strange { insight} = perception (7)
  11. 11. Strange thing is perception (7) = Insight
  12. 12. Further Reading Crosswords — Random House Guide to Cryptic Crosswords by Emily Cox & Henry Rathvon — Chambers Crossword Solvers Dictionary — Pretty Girl In Crimson Rose by Sandy Balfour Thinking — A Technique for Producing Ideas by James W. Young — The Art of Thinking Clearly by Rolf Dobelli Other — Most Secret War by RV Jones
  13. 13. Be alert to a sexual deviation (5,2,4,4) Prick up your ears
  14. 14. rob.gillham@foolproof.co.uk @robertgillham

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