We all know that content is an integral part of a product’s user experience. And in the past decade, content strategists have become an important part of many web user experience teams. So why are so many product companies still missing out on content strategy?
That’s what we wanted to know at Shopify. So we started a content strategy team. Find out what worked for us, what failed miserably, and what happened in between.
You’ll learn why your product team needs dedicated content strategists, and how to integrate content strategy into the user experience practice you already have. No (budget for) content strategists? You’ll also learn how your UX team can create better product content right this minute, even if you don’t have the luxury of a dedicated content team (yet).
EDUCATE AND EMPOWER
Never stop training
You’re never done
• Voice and tone guide
• Editorial style guide
• Vocabulary list
• Automated testing of style guide standards
• Content templates for common UI elements
• Content “playbook” with processes and tools