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Ethnographic research can be tricky because you never know what to expect. You should do your best to prepare but remain open to change, and be flexible with your approach. My tips for success focus heavily on planning yet I’ve come to realize that there are always surprises, adaptability is crucial and sometimes the best stories come from the unexpected.
This presentation will discuss ethnographic research and how it is done in industry. Attendees will receive useful tips on conducting ethnography and the preparation and planning required, such as communicating scope with the stakeholders, and setting expectations with the team and the recruiter. Despite careful planning, surprises will occur. Multiple examples of surprises on site will be shared to illustrate best practices. We will discuss how you can learn to recognize the unusual for the unmet needs that they are and conclude with the power of impactful storytelling to share results.