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IGNITE: Mobile Augmented Reality - Can It Be Made Useful? - Kevin Arthur

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Can mobile augmented reality move from gimmicks and advertising towards genuinely useful and compelling applications? I'll talk about new camera and computer vision technology that may help, and give some tips on designing for these new mobile AR experiences.

Published in: Design
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IGNITE: Mobile Augmented Reality - Can It Be Made Useful? - Kevin Arthur

  1. 1. Mobile Augmented Reality: Technology Advances and UX Challenges Kevin Arthur @karthur Source: https://flic.kr/p/8ERBCd
  2. 2. 2015. Source: Microsoft Hololens AR: Blending the Physical and Digital
  3. 3. 2015. Source: Microsoft Hololens Head-worn AR
  4. 4. Sources: https://en.wikipedia.org/wiki/Augmented_reality, Minecraft Reality by 13th Lab/Mojang. Handheld (Mobile) AR
  5. 5. Yelp. Source: https://flic.kr/p/7vHnb5 Mobile AR Phase 1: Location Overlays
  6. 6. Layar app. Junaio app. Phase 2: QR Codes, Markers, Overlays
  7. 7. Phase 2: QR Codes, Markers, Overlays (when it works)
  8. 8. Phase 3: No Markers, Scene Awareness & Reconstruction, Tracking, Occlusion Occipital. Source: http://structure.io
  9. 9. Phase 3: No Markers, Scene Awareness & Reconstruction, Tracking, Occlusion Paracosm. Source: https://paracosm.io/
  10. 10. Phase 3: No Markers, Scene Awareness & Reconstruction, Tracking, Occlusion Source: Intel® RealSense™ Technology
  11. 11. Demos vs. Products Successful Product 😎 😀 ✨ 💭
  12. 12. We Have Better Demos but not Better Products Successful Product 😎 😀 ✨ 💭
  13. 13. Different Paths to Success for AR (and other Emerging Tech)? Successful Product
  14. 14. Acknowledge Bad First Impressions Source: http://www.amazon.com/Codes-Kill-Kittens-Customers-Dishearten/dp/1118732758
  15. 15. Mobile AR is Tiring, Let People Relax Balance live/active mode with offline/inactive mode Source: Intel® RealSense™ Technology, Rachel Kennison
  16. 16. Apply in Small Chunks, for Carefully Selected Tasks IKEA app, Autodesk Homestyler app Quick view (AR) Relaxed editing (not AR)
  17. 17. Design for the Physical Reality Don’t depend on artificial environments, props, and perfect conditions Source: Intel® RealSense™ Technology, Rachel Kennison
  18. 18. Don’t do Everything Don’t forget the task, context, user skills, user preferences, ergonomics, etc…
  19. 19. Multiple Products and Interaction Styles Successful Product IKEA app, Autodesk Homestyler app
  20. 20. Keep Exploring. Depth > Breadth Kevin Arthur @karthur JPL Spacecraft 3D. Source: https://www.flickr.com/photos/brownpau/8017859672/

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