UX and Ethics in Healthcare (Elisa del Galdo)

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1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX"

Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.

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UX and Ethics in Healthcare (Elisa del Galdo)

  1. 1. 2014 UX and Ethics in Healthcare Elisa del Galdo Head of Customer Experience Adwoa Baah Consultant Mette Drabaek Project Assistant Blue Latitude Network
  2. 2. Why is UX in healthcare different? 2
  3. 3. Patients 3
  4. 4. Carers 4
  5. 5. Healthcare Professionals 5
  6. 6. Advocates 6
  7. 7. Pharma 7
  8. 8. Reliance and interdependence 8
  9. 9. Different goals and objectives 9
  10. 10. Bad practice 10
  11. 11. “Our families get cancer too” Mark Works for one of the world’s largest pharma companies.11
  12. 12. Good practice 12
  13. 13. Not a normal commercial relationship 13
  14. 14. The third party role 14
  15. 15. It’s about listening and understanding 15
  16. 16. Because healthcare aims to make well 16
  17. 17. 17
  18. 18. It’s about hearing all the voices 19
  19. 19. Good practice is grounded in ethics 20
  20. 20. The Lineup ๏ Richard Bellaver - Development of the Code of Conduct ๏ Cory Lebson - The Ethics of UX “White Labeling” ๏ Donna Tedesco - Ethics when moderating in UX research ๏ Bill Albert - The Ethical Landscape of User Experience ๏ Michael Rawlins - Increasing Conversion rates without comprising UX Ethics ๏ Elisa del Galdo - UX and Ethics in Healthcare ๏ Kara DeFrias - Breaking out of the Lab: UX Ethics in the Wild

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