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TURNING
MOTIVATION
INTO ACTION
@roryuxdx
@roryuxdx
Changes Everywhere
@roryuxdx
How do we
document
work?
We’re
understaffed and
can’t do small bitty
work!
How can we
keep track of
cost overruns?
How do we know
we’re solving the
problem?
Teams can only
move as fast as
the pipeline!
What is my
role?
Implementing behavioural changes
In complex environments
1. Align on a vision
2. Create a roadmap
3. Start iterating
Strategy
Culture
KPI’s
Setting the Vision
QA felt underappreciated
Incentives
● Blamed for bugs
● Self-preservation
Approach
● Bugs are teams responsibility
● Took months to build trust!
Create a roadmap
The Work Journey
Work
Breakdown
Architecture Governance
Progress
Tracking
Independent
Releases
Functional
Structure
Funding
@roryuxdx
The Work Journey
Work
Breakdown
Architecture Governance
Progress
Tracking
Independent
Releases
Functional
Structure
Funding
BA
Product
Owner
Architects
Developers
PMO
Product
UX
Design
Dev
QA
Ops
DevOps
Functional
Managers
Finance
Management
@roryuxdx
Work
Breakdown
Architecture Governance
Progress
Tracking
Independent
Releases
Functional
Structure
Funding
Agile Dev
Continuous
integration
Continuous
Delivery
Continuous
Value
Product Team
Continuous
Deployment
A USER STORY MAP FOR CHANGE
User Story
Mapping
Evolutionary
Architecture
Fund
Teams
Long Lived
Teams
Horizontal
Products
WIP Limits,
Work Types
Cycle Time,
Release Frequency
User Story
Mapping
TDD,
Feature Toggles
Trunk Based,
Feature Flags
Dev and QA
integration
Automated
Environments
Research Team,
Problems and
Assumptions
Modular
Components
Vertical
Products
Full Team
Ideation
A/B Testing in
Production
Multivariate
Testing
Fund
Outcomes
Product, UX,
Design and Dev
Automated
Testing
Lead Time, Release
Frequency, Failure
Rate, MTTR
Business Value
Automated
Monitoring and
Rollback
@roryuxdx
Authority was challenged
Incentives
● I designed the current process
● Team size = social status
Approach
● Practice empathy
● Sell the new role: strategy or
craft instead of admin
Start Iterating
Who is going to pay for this?
Governance was challenged
Incentives
● Predictability
● Utilisation
Approach
● Where are we spending our
money?
● Is it working?
Key Learnings
1. Change is the same whether internal or with customers
2. Aligning on vision saves countless meetings
3. A roadmap can share the bigger picture while allowing teams to iterate
4. Practice the UX strategies and empathy on our own teams
Questions
20+ YEARS OF EXPERIMENTATION AND EVOLUTION
@roryuxdx
@roryuxdx

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Turning Motivation into Action