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The Line Between Us is Not a Divider - the Value of UX from a Product Manager’s Perspective

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The Line Between Us is Not a Divider - the Value of UX from a Product Manager’s Perspective

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The difference in perspective, skill set and experiences of Product Managers and UX Designers help us to build better products. The overlap in our roles should bring us together but often tend to divide us. How do we develop empathy and understanding to build stronger, healthier relationships? How do we lean into constructive dialogue and come out with shared understanding and alignment?

The difference in perspective, skill set and experiences of Product Managers and UX Designers help us to build better products. The overlap in our roles should bring us together but often tend to divide us. How do we develop empathy and understanding to build stronger, healthier relationships? How do we lean into constructive dialogue and come out with shared understanding and alignment?

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The Line Between Us is Not a Divider - the Value of UX from a Product Manager’s Perspective

  1. 1. The Line Between Us is Not a Divider Audrey Cheng Chief Product Officer @SnapComms - An Everbridge Company Twitter @audjcheng
  2. 2. Business photo created by rawpixel.com - www.freepik.com Customer Roadmap Priorities Responsibilities Timelines Recognition Interviewing Scope Approach Friction
  3. 3. We don’t bring our perspective to the table
  4. 4. We don’t feel we’re doing our best work
  5. 5. We don’t build the best product we can together
  6. 6. “Confusion and misunderstanding is the result of the absence of a common language ” -Paul Rand
  7. 7. What makes a strong product and design partnership? 1. Empathy and value each other 2. Share context early and often 3. Regular communication 4. Trusted relationships
  8. 8. Building Empathy & Equality ● Learn about values, drivers and challenge ● Embrace and celebrate expertise ● Don’t be afraid of different perspectives ● Co-working practices
  9. 9. Sharing Context is Key ● Business objectives ● Constraints ● Customer context ● Goals & Measures
  10. 10. Planning
  11. 11. Interviewing together
  12. 12. Share Insights
  13. 13. Align on goals and outcomes
  14. 14. Lean Canvas - Ash Maurya
  15. 15. Make Communication a Priority ● Regular cadence ● Share, learning & co-design ● No surprises
  16. 16. Regular touch points
  17. 17. Co-design
  18. 18. Review early prototypes
  19. 19. Culture of Trust ● Build Empathy ● Persevere - trust takes time to build ● Share success and share failure ● Retros & Iteration ● Post mortems - Assume positive intent
  20. 20. “Vulnerability is the birthplace of innovation, creativity, and change.” -Brene Brown
  21. 21. Learn Together
  22. 22. Align on Practices
  23. 23. It’s not about Who makes the decision. It’s about How.
  24. 24. The overlap is where the MAGIC happens
  25. 25. Results? ● Shorter decision cycles ● Stronger empowered partnerships ● Focus ● Elevated creativity ● Diversity ● Higher retention ● Stay tuned….
  26. 26. Key Takeaways 1. Build Empathy and understanding 2. Shared context is key in gaining alignment 3. Regular Communication supports buy-in to decision making 4. Culture of Trust opens the door to creating better products for our customers.
  27. 27. Twitter @audjcheng Source:Courtney Hedger https://unsplash.com/photos/t48eHCSCnds
  28. 28. Resources 1. Lean Canvas: https://leanstack.com/ 2. Drive - Daniel Pink https://www.danpink.com/books/drive/ 3. Smart Trust - Stephen Covey 4. Jared Spool - https://articles.uie.com/the-need-to-think-and-talk-like-an-exec utive/

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