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Superfast product development

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Superfast product development

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Marthe Prestegaard, Senior Product Manager, Attensi
Is superfast product development good or bad? When everything is growing and scaling - from the number of customers and users, to number of sales people, designers, developers and repositories - how do you keep up the delivery speed and customer centricity? Attensi has recently passed 100 employees, and in this session Marthe will share how her team of developers and designers work with product development from ideas to live features while still living Attensi's company value "superfast".

Marthe Prestegaard, Senior Product Manager, Attensi
Is superfast product development good or bad? When everything is growing and scaling - from the number of customers and users, to number of sales people, designers, developers and repositories - how do you keep up the delivery speed and customer centricity? Attensi has recently passed 100 employees, and in this session Marthe will share how her team of developers and designers work with product development from ideas to live features while still living Attensi's company value "superfast".

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Superfast product development

  1. 1. www.attensi.com Superfast product development Marthe Prestegaard – Product manager uxdx Oslo/Stockholm 2020
  2. 2. ATTENSI
  3. 3. B2C: focus a lot on acquisition and retention per user Source: ASTD.s 2013 State of the industry report Source: The Forrester Wave™: Enterprise Health Clouds, Q3 2019
  4. 4. In B2B SaaS the buyer is often not the user 33 % Technology-based training 61 % Instructor-led training 6 % Gamified training Source: ASTD.s 2013 State of the industry report Source: The Forrester Wave™: Enterprise Health Clouds, Q3 2019
  5. 5. From … to….
  6. 6. 2 designers 50% 2 frontend 1 full-stack 1 backend 10-50% 1 product manager, also team lead
  7. 7. Superfast – at the expense of what?
  8. 8. Mental models for the product manager
  9. 9. ATTENSI
  10. 10. ATTENSI VERSION 1: Semi-automatic excel reports distributed weekly or monthly
  11. 11. ATTENSI VERSION 2: Embedded PowerBI report updated daily
  12. 12. ATTENSI VERSION X: Custom design and development? Team A Team B
  13. 13. “It moves fast, biggest challenge is feeling we’re always just ahead of development” “Need to take a lot of ownership when implementing and work with designers” “Need to build trust: with customers, sales and management so you have freedom, with team so they run fast, but speak up at the right time” “We always have a clear sprint goal, and work together on finding the sweet spot for when it’s good enough”
  14. 14. ATTENSI We are GAME CHANGERS We are SUPER FAST We are PEOPLE POWERED
  15. 15. SUPERFAST PRODUCT DEVELOPMENT – 3 KEY TAKEAWAYS Small and quick iterations makes you faster Find the value/effort sweet spot1 Trust the team: hire for autonomy and adjust way of work to context and people 2 3
  16. 16. www.attensi.com THANK YOU! marthe.prestegaard@attensi.com

Editor's Notes

  • A few background for context:
    Company size
    B2B – not B2C
    Team size / product maturityu
  • https://www.paldesk.com/aarrr-pirate-metrics/
    Dave McClure in 2007

    B2c: fokusere på en ting og gjøre det bra, fange inn folk og få de gira på å returnere
    B2b: long term, hvis vi hører noe på tvers, så ser vi hvordan vi kan gjøre det, hvis det passer I strategi/visjon. Eks kalender, skal ikke erstatte outlook
  • We’re changing a market to game-base simulations – get the same companies and people to think and act differently
    “existing” market, customers are used to “feature tick-off” in purchasing decisions
    Enterprise software purchasing is slower, established feature requirements (the more the better)

    THE US MARKET ALONE IS over 160 billion dollars.
    Where the gamification segment alone represents close to 10 billion dollars.
    In addition we believe that there is a huge potential in gaining shares also from the two other segments.
  • Growing quite fast recent years. Founded in 2012, we’re now over 100 people, almost doubled in a year’s time – the only constant thing is change, meaning how we work and organize ourselves is very much a function of us growing 28 tech
    We’re not a startup anymore
  • Benefit of web: quick and continuous. NB! Affects all customers, bigger f**-up potential

    https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F512143788871750640%2F&psig=AOvVaw07DV6EI1F2QnDCV9S9MVt1&ust=1584003464775000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCJDI1fKGkugCFQAAAAAdAAAAABAJ

  • This model is classic project management, and it illustrates that you can’t change one of them: time, cost, scope, quality, and get the same result, without changing one of the others. As an example, it would mean that you can get it faster, without throwing more resources on it, reducing the scope, or lowering the quality
  • Cost = resources: 2 pizza team
    Time: faster iterations means quicker and better learning, want to keep 2 week sprints
    Quality: better term here could be tech debt
    Scope is the only thing you should work with
  • Be hypothesis driven in product development and work
    Create iteratively
    Focus feature development on minimum viable product
    Think long term, act short term

    1
    Example customer delight -> my job as product manager
    ProductTank article by Martin Eriksson https://www.mindtheproduct.com/using-the-kano-model-to-prioritize-product-development/
    Lesson 4: Find and focus on sustainable delighters that truly differentiate your product and continue to deliver customer satisfaction over time.
    2?
    3
    4. Internal model
    NB! Need to know the customer/user well!
  • Example 1:
    Early prototyping and iteration was about what can we deliver with the dedicated team in a timeline that both we and customer were happy with.
    Used 1 sprint to plan and commit to customer. 1 big milestone after 2 sprints – delivered as planned. 2nd big milestone after . Even ended up a bit ahead of plan for last milestone – no one worked overtime
  • Example 2:
    Customers are getting quite detailed excel reports today, in a way a first prototype
  • Instead of building everything from the ground up, and needing a development team to experiment with visual representations, calculations, etc., we have made a frame for a data analyst to experiment, no developers needed how to recognize delight: user testing, “wow”, “that is awesome”. Quick GO to test with all managers
  • https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F512143788871750640%2F&psig=AOvVaw07DV6EI1F2QnDCV9S9MVt1&ust=1584003464775000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCJDI1fKGkugCFQAAAAAdAAAAABAJ
    Ikke superfast på bekostning av gamechanger, og hadde ikke gått hvis vi ikke var people powered

    People powered: tar til øre for input
    Pm: handler ikke om å ha hele planen klar

    Designer:
    Utfordring, går fort, føler at ligger rett foran utvikler/oppi
    Men betyr at vi er veldig resultatorientert
    På sprint: klart mål om hva vi har lyst til å gjøre, og et cut-off point
    Kan alltids perferksjonere, godt nok for nå, men så går vi videre
    For å være rask, så må man ha et tydleig mål om hva man vil oppnå
    Hvis for stor ide, for visjon only, blir alle sittende og utforske
    MVP, eller I hvert fall et mål, lettere å jobbe mer samkjørt
  • In my company, we have 3 internal values, where one of the is superfast. From designer: not superfast at the expense of being gamechangers. only reason we can be superfast, is that we are people powered at our core: we trust people
  • Find the right balance between “right decision” and a “quick decision” (Validate the insights with additional data sources, Maturity of product and market will influence what is the right data to consult). Making a decision will give you more data
    Iterations make you faster
    “Hire for independence” (self-driven, think for themselves, take initiative. and trust your team (can’t be superfast and gamechanging without people powered)

    Just because you have data, it doesn’t mean you’ll make the right decision
    Triangulate data
    Maturity of product and market will also influence what type of data you have and should use

    , Find the right balance between “right decision” and a “quick decision”

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