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Qualitative Research

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Qualitative Research

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Catherine is the Head of Experience of Design at GenieBelt, a simple project management tool for construction.

In her presentation, Catherine discusses what it is like to be a UX designer in a startup followed by the research and monitoring process. This goes into detail of areas including exploring context, designing flow and developing.

Catherine is the Head of Experience of Design at GenieBelt, a simple project management tool for construction.

In her presentation, Catherine discusses what it is like to be a UX designer in a startup followed by the research and monitoring process. This goes into detail of areas including exploring context, designing flow and developing.

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Qualitative Research

  1. 1. In a startup Cat Descure , Head of Experience Design at GenieBelt
  2. 2. Exploring context Observing patterns Identifying needs Validating business opportunity Designing Flow User testing Developing
  3. 3. Consultancies = flows
  4. 4. Investment Defining needs Validating business opportunity Exploring context (maybe) Customer requests DevelopingDesigning screens Testing / Selling Designing screens Investment Many startups ≠ flows
  5. 5. Investment Defining needs Validating business opportunity Exploring context (maybe) Customer requests DevelopingDesigning screens Testing / Selling Designing screens Investment Many startups ≠ flows
  6. 6. Starting as a UX designer in a startup
  7. 7. Starting as a UX designer in a startup
  8. 8. Real-time project management 
 for the construction industry
  9. 9. Exploring context Observing patterns Identifying User needs + business opportunities Designing Flow User testing Developing
  10. 10. Exploring context Observing patterns Identifying User needs + business opportunities Designing Flow User testing Developing Development sprints
  11. 11. Exploring context
  12. 12. Exploring context
  13. 13. Observing patterns
  14. 14. Observing patterns
  15. 15. Identifying needs + Business opportunities
  16. 16. Identifying needs + Business opportunities
  17. 17. Identifying needs + Business opportunities
  18. 18. Designing flows
  19. 19. Designing flows
  20. 20. Usability tests
  21. 21. Customer feedback / Feature requests

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