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Launch

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Launch

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As the CTO of NewsWhip, a social discovery and content analytics platform, Andrew has led a number of product launches and has been involved in building a team from 2 to 60.

In his presentation, Andrew discusses everything around product launches. He highlights reducing risk by doing a pre-mortem and challenging assumptions.

As the CTO of NewsWhip, a social discovery and content analytics platform, Andrew has led a number of product launches and has been involved in building a team from 2 to 60.

In his presentation, Andrew discusses everything around product launches. He highlights reducing risk by doing a pre-mortem and challenging assumptions.

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Launch

  1. 1. Launch @ UXDX Andrew Mullaney Co-Founder/CTO Image: instagram.com/theblondeabroad/ via Spike
  2. 2. Why did you build this product? • Commercial KPIs – B2B / B2C • Sales metrics • User metrics • Marketing metrics • Crafting the story Which will require a lot of Planning!
  3. 3. Planning a launch: • Effort - Estimated delivery date • Finance • Marketing efforts • Content/Press • Conferences • Paid • Partners • Dev/Testing/Alpha/Deploy/Scale
  4. 4. Can you de-risk? • Customers pay in advance? • Test marketing on your friends? • Speak to journalists in advance • Do a pre-mortem • Challenge assumptions – play devils advocate • Beware of Deadlines
  5. 5. Launch Day
  6. 6. Launch day • Should not be stressful • Execute plan – have it well communicated before • Expected the unexpected – have a role back plan • Expected the expected – you might end up on TV
  7. 7. The real work starts… • KPI + Monitoring – are the working/right? • Feedback + Iteration and improvement • Stability! • Staying ahead of the competition + Technology • Motivating your teams to be the best
  8. 8. Thanks Q + A

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