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How to Build A Product for Everyone

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How to Build A Product for Everyone

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Building a product that anyone can use comes with inherent challenges. Kevin will talk you through the steps he took to become more customer-centric. He'll offer insight into:

The cultural context
How usability labs enabled them to understand language and culture differences
How they were able to increase loyalty at point of sale
How these changes fit in with the undercurrent of a large merger.

Building a product that anyone can use comes with inherent challenges. Kevin will talk you through the steps he took to become more customer-centric. He'll offer insight into:

The cultural context
How usability labs enabled them to understand language and culture differences
How they were able to increase loyalty at point of sale
How these changes fit in with the undercurrent of a large merger.

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How to Build A Product for Everyone

  1. 1. Our vision is to give everyone easy access to anything in their city.
  2. 2. H Y G G E
  3. 3. Give everyone easy access to anything in their city
  4. 4. Give everyone easy access to anything in their city
  5. 5. Give everyone easy access to anything in their city
  6. 6. Give everyone easy access to anything in their city
  7. 7. CUSTOMER ORDERS IT PARTNER PREPARES IT COURIER DELIVERS IT Order journey Delivering an order might be simple at first sight…
  8. 8. Order journey …but it is way more complicated than that 1. Search bar Customer looks for options in our catalogue 9. Courier delivers the order Courier hand it over to the customer 5. Partner received the order Our partner needs to accept the order to start preparing it 2. Product Selection 3. Confirmation & Payment 4. Order Confirmed 6. Partner prepares the order 7. Courier goes to Partner and pick-up the order 8. Courier goes to delivery point
  9. 9. DUMPLINGS
  10. 10. GYOZAS
  11. 11. PIEROGI
  12. 12. KASNUDELN
  13. 13. TORTELLINI
  14. 14. EMPEÑADAS
  15. 15. BA WAN
  16. 16. KREPLACH
  17. 17. KOZHUKKATTA
  18. 18. TAMALES
  19. 19. FESTIVAL
  20. 20. CORNWALL PASTIES
  21. 21. PARTY TIME?!
  22. 22. LISTEN UP
  23. 23. TRY & OBSERVE
  24. 24. FOLD IN
  25. 25. EXPERIMENT MORE
  26. 26. EVALUATE BASICS
  27. 27. LOOK BEYOND
  28. 28. AIM HIGHER

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