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From Visual Design to Product Vision

U
U

Designers spend the first few years fine-tuning their craft, earning their stripes. One of the challenges a team faces is the need to figure out what to build that goes beyond execution. In this session, Emmet will discuss the changing role of design and how it can change as your company scales and your career grows, the product vision which used to come from the top to a point where the long-term strategy and vision falls on the product team. Emmet will discuss how to best prepare for this new skillset and design for longer term vision over immediate execution.

From Visual Design to Product Vision

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Emmet Connolly
@thoughtwax
From Visual Design
to Vision Design
VP of Product Design
Intercom
UXDX Dublin
Oct 2022
The role of Product Designers
in shaping product direction
Shift from big tech to business impact
More disruptive change is coming
Designers now desire greater “strategic impact”
Design can
fi
ll a critical company gap
FOUR DRIVERS OF CHANGE
1.
2.
3.
4.
DESIGNERSSHOULDSHAPE
PRODUCTVISION
Where did we come from,
where do we go?
The seat-at-the-table-i
fi
ciation of design
PART I
2000s 2010s
From Visual Design to Product Vision
Ad

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