1.
DESIGNING
A MATURE
PRODUCT
...and the importance of finding UX advocates.

2.
An analytical SaaS solution that allows for tracking,
optimizing & automating advertising campaigns.

3.
Voluum’s history
● 8 years (2013 - now)
● different design approaches
● design debt
Source: pexels.com

4.
Voluum is a tool centered around data.

5.
Screen height: 640px
Everything above the table:
264px (41%)
Report table:
368px (57%)

6.
Screen height: 640px
Everything above the table:
310px (48%)
Report table:
330px (51%)

7.
Redesign?
● Not enough of a priority
● Developer resources were
always spread rather thin
Source: pexels.com

8.
Redesign?
● Not enough of a priority
● Development resources were
always spread rather thin
“Users are not complaining that
much, they are using the product
so maybe it’s not bad enough to
be worth fixing? “
Source: pexels.com

9.
Product Designer
that became a
Product Manager
Source: flaticon.com

10.
A green light!
Source: pexels.com

11.
What data did I look for?
● How often users click on
each report button
● How often users click on
each button in the
navigation above the
report table
● The most popular screen
resolutions
Source: pexels.com

12.
Redesign: report buttons

13.
Redesign: navigation buttons

14.
Redesign

15.
Reports buttons + navigation buttons:
214px (33%)
Report table:
420px (67%)
Screen height: 640px

16.
No more screen jumping!

17.
Slack community called Voluum Lab

18.
Almost no users complained
about the change!
Learnings: The biggest surprise?
Source: pexels.com

19.
Learnings: Find UX advocates!
Product Manager Front-end Developer
Source: flaticon.com

20.
Learnings: Find UX advocates!
PM FE
“Every day is an opportunity to invite your
non-UX colleagues into the world of UX. (...)
Invite them into the conversation and the
community, and treat them as partners in
the ongoing project of making your products
as user-friendly as possible.”

21.
Summary
Source: pexels.com

22.
Summary
● Find UX advocates
Source: pexels.com

23.
Summary
● Find UX advocates
● Get the necessary data
(when available)
Source: pexels.com

24.
Summary
● Find UX advocates
● Get the necessary data
(when available)
● Trust your instincts!
Source: pexels.com

25.
Thank you!