Breaking Down Complex Problems - Implementing Change

1. BREAKING DOWN COMPLEX PROBLEMS Rory Madden @roryuxdx

2. Move tasks to Completed Column when Done Automate the handover of work between teams based on a set of rules What is everyone working on? Create a system that optimises product development

3. SIMPLE COMPLICATED CHAOS COMPLEX

4. @roryuxdx Premium Seats Short Haul

5. Do a detailed analysis phase ● Search ○ Show flights that allow priority boarding ● Bookings listing ○ Add a new booking type ● Seat Map ○ New image to show extra space ○ Rules for seat selection ○ Rules for flight eligibility ● Extras ○ Hide already included extras (e.g. priority boarding, meal etc.) ● Manage ○ Seat rules ○ If changing flight - what happens if new route doesn’t accommodate

6. Thinking of Flying Search Book Extras Pay Fly @roryuxdx

7. Thinking of Flying Search Book Extras Pay Fly Validate demand Fake door option Fake door option @roryuxdx

8. Thinking of Flying Search Book Extras Pay Fly Validate demand Fake door option Fake door option MVP Single route - no seat map Remove step Manage delivery @roryuxdx

9. Thinking of Flying Search Book Extras Pay Fly Validate demand Fake door option Fake door option MVP Single route - no seat map Remove step Manage delivery Promote Marketing Campaign Seats Marketing Seat Map @roryuxdx

10. Thinking of Flying Search Book Extras Pay Fly Validate demand Fake door option Fake door option MVP Single route - no seat map Remove step Manage delivery Promote Marketing Campaign Seats Marketing Seat Map Expand Increase Route Options @roryuxdx

11. Thinking of Flying Search Book Extras Pay Fly Validate demand Fake door option Fake door option MVP Single route - no seat map Remove step Manage delivery Promote Marketing Campaign Seats Marketing Seat Map Expand Increase Route Options Optimise Test Extras @roryuxdx

12. Thinking of Flying Search Book Extras Pay Fly Validate demand Fake door option Fake door option MVP Single route - no seat map Remove step Manage delivery Promote Marketing Campaign Seats Marketing Seat Map Expand Increase Route Options Optimise Test Extras @roryuxdx

13. Start with the most important assumption You could be wrong - customers are complex! 1 validate need

14. @roryuxdx

15. Finance Governance Team Structure Analysis Dev Operations @roryuxdx

16. From Fund Projects Cost Based Governance Short Lived Teams Detailed Business Requirements Centralised Architecture Manual Releases To Fund Outcomes Value Based Governance Cross Functional Product Teams Iterative Customer Focused Modular Evolutionary Architecture Automated Releases Finance Governance Team Structure Analysis Dev Operations @roryuxdx

17. From Fund Projects Cost Based Governance Short Lived Teams Detailed Business Requirements Centralised Architecture Manual Releases To Fund Outcomes Value Based Governance Cross Functional Product Teams Iterative Customer Focused Modular Evolutionary Architecture Automated Releases Impacted Finance Management PMO Everyone Functional Managers Management PO BA Architects Dev Dev QA Operations Finance Governance Team Structure Analysis Dev Operations @roryuxdx

18. Agile Dev Fund Pilot Team Cycle Time, Release Frequency Cross Functional Team Story Map Separate Horizontal Stack Release Horizontal Stack Finance Governance Team Structure Analysis Dev Operations @roryuxdx

19. Finance Governance Team Structure Analysis Dev Operations Agile Dev Fund Pilot Team Cycle Time, Release Frequency Cross Functional Team Story Map Separate Horizontal Stack Release Horizontal Stack Continuous Integration Dev and QA integration Trunk Based, Feature Flags Automated Testing @roryuxdx

20. Finance Governance Team Structure Analysis Dev Operations Agile Dev Fund Pilot Team Cycle Time, Release Frequency Cross Functional Team Story Map Separate Horizontal Stack Release Horizontal Stack Continuous Integration Dev and QA integration Trunk Based, Feature Flags Automated Testing Continuous Delivery Lead Time, Failure Rate Dev and Ops integration TDD, Feature Toggles Automated Environments @roryuxdx

21. Finance Governance Team Structure Analysis Dev Operations Agile Dev Fund Pilot Team Cycle Time, Release Frequency Cross Functional Team Story Map Separate Horizontal Stack Release Horizontal Stack Continuous Integration Dev and QA integration Trunk Based, Feature Flags Automated Testing Continuous Delivery Lead Time, Failure Rate Dev and Ops integration TDD, Feature Toggles Automated Environments Continuous Value Fund Outcome Metrics aligned to Outcome Product, UX, Design and Dev Continuous Discovery Vertical Products @roryuxdx

22. Finance Governance Team Structure Analysis Dev Operations Agile Dev Fund Pilot Team Cycle Time, Release Frequency Cross Functional Team Story Map Separate Horizontal Stack Release Horizontal Stack Continuous Integration Dev and QA integration Trunk Based, Feature Flags Automated Testing Continuous Delivery Lead Time, Failure Rate Dev and Ops integration TDD, Feature Toggles Automated Environments Continuous Value Fund Outcome Metrics aligned to Outcome Product, UX, Design and Dev Continuous Discovery Scale Shift Funding Model Expand teams Vertical Products @roryuxdx

23. If it is too hard it won’t work Get people bought in - your colleagues are complex! 1 validate need 2 make it easy

24. @roryuxdx 2013 2014 2015

25. Marketing Pages Search Checkout Check In Manage Proﬁle @roryuxdx

26. Marketing Pages Search Checkout Check In Manage Proﬁle Full Rewrite New CMS Search Services Checkout Services Check In Services Manage Services Proﬁle Services @roryuxdx March June October

27. Marketing Pages Search Checkout Check In Manage Proﬁle Initial Release New CMS Unoptimised Search Services Reduced Checkout Services Reduced Check In Services Reduced Proﬁle Services Next Release Manage Services @roryuxdx

28. Marketing Pages Search Checkout Check In Manage Proﬁle Initial Release New CMS Unoptimised Search Services Reduced Checkout Services Reduced Check In Services Reduced Proﬁle Services Performance Optimise performance @roryuxdx

29. Marketing Pages Search Checkout Check In Manage Proﬁle MVP New CMS Unoptimised Search Services Reduced Checkout Services Reduced Check In Services Reduced Proﬁle Services Performance Optimise performance Expand Ancillaries Full Offering @roryuxdx

30. Marketing Pages Search Checkout Check In Manage Profile MVP New CMS Unoptimised Search Services Reduced Checkout Services Reduced Check In Services Reduced Profile Services Performance Optimise performance Expand Ancillaries Full Offering Improve Profile Profile Services @roryuxdx

31. Marketing Pages Search Checkout Check In Manage Profile MVP New CMS Unoptimised Search Services Reduced Checkout Services Reduced Check In Services Reduced Profile Services Performance Optimise performance Expand Ancillaries Full Offering Improve Profile Profile Services Manage Flights Manage Services @roryuxdx

32. Everything is priority 1 until you get real customer feedback 1 validate need 2 make it easy 3 make it ﬂexible

33. BREAKING DOWN COMPLEX PROBLEMS Rory Madden @roryuxdx

Breaking Down Complex Problems - Implementing Change

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