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Aligning Organizational Stakeholders with User Story Mapping

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How do you achieve strategic alignment in your organization? In this session, I will go over how I use user story mapping as a way of aligning everyone from SMEs to engineers on what we're building, why we're building it and most importantly how we should prioritize work. By using this throughout the development process, companies can achieve strategic clarity, as well as better, and more successful products.

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Aligning Organizational Stakeholders with User Story Mapping

  1. 1. Story mapping Tell better stories about your products @TobiasHJensen
  2. 2. Hi! I’m Tobias I use design thinking to solve complex problems and create valuable experiences. tobias.jensen@blackboardinsurance.com www.tobiasholm.com Product Designer in NewYork City
  3. 3. We’re Blackboard A tech-forward insurance start-up reimagining an archaic industry with a customer-, value-, and data- centric approach.
  4. 4. Story mapping Tell better stories about your products What? Why? How?
  5. 5. Source: Viral Press
  6. 6. Building software often feels like playing the telephone game
  7. 7. Credit: Unknown
  8. 8. As a __________ I want to __________ so I can __________ Who What Why
  9. 9. I want to filter users by their job title so I can filter users by their job title As an admin
  10. 10. As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ As a ___ I want to ___ so I can___ SPRINT 1 SPRINT 2 SPRINT 3 NEVER?! As a ___ I want to ___ so I can___
  11. 11. “The real value of stories isn’t what’s written down on the card. It comes from what we learn when we tell the story.” — Jeff Patton
  12. 12. Credit: Jeff Patton
  13. 13. Activities Tasks Details (stories) Release Personas
  14. 14. Activities Tasks Details (stories) Release Personas Must be viable
  15. 15. Story mapping benefits — Communication — Prioritization — Outcome thinking — Proactiveness
  16. 16. Use at every step — Research Source: UXDX
  17. 17. Use at every step — Research — Hypothesis Source: UXDX
  18. 18. Use at every step — Research — Hypothesis — Prototyping Source: UXDX
  19. 19. Use at every step — Research — Hypothesis — Prototyping Source: UXDX — Build, test, release
  20. 20. Workshops (remote) Development process Easy Agile for JIRA Workshops (co-located) Pens and Post-its Mural.co
  21. 21. How to: user story mapping workshop Find it on Medium!
  22. 22. “Teams must build a shared understanding and focus on outcomes — rather than what to build — for their users” Jeff Patton
  23. 23. Key takeaways — Don’t expect people to fully understand your written documents — Collaborate early to achieve shared understanding — Start telling stories – don’t just write them — Flat backlogs don’t show the big picture
  24. 24. Thank you! @TobiasHJensen

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