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A/B Testing at Scale

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When teams move to outcomes they need to be able to confirm that their work has delivered on the expected benefits and not some external factor. As teams scale up their releases, managing the number of concurrent tests becomes more difficult.

This session will look at how to build and scale an experimentation culture that can run hundreds if not thousands of tests a year.

Published in: Technology
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A/B Testing at Scale

  1. 1. Building the culture for experimentation at scale Tatiana Tretyak | UXDX Dublin | 07-10-2019
  2. 2. About me. • Tatiana Tretyak • Product Manager at Booking.com for 3+ years
  3. 3. About me. • Tatiana Tretyak • Product Manager at Booking.com for 3+ years • Grew up in a small town in the middle of Russia!
  4. 4. About Booking.com. 17.5К+ employees 200+ offices 200+ product teams HQ Amsterdam
  5. 5. “Make it easier for everyone to experience the world”
  6. 6. Customers drive our product Predicting customer behavior is hard
  7. 7. Eight stunning photos. Experiment on everything, every day.
  8. 8. Failure is ok And what is it anyway?
  9. 9. Experimentation is key to agreement
  10. 10. Data is king but empathy wins
  11. 11. Community keeps the culture strong
  12. 12. BALANCE EXPERIMENTS WITH IN DEPTH QUALITATIVE RESEARCH REVISIT YOUR DEFINITION OF FAILURE MAKE EXPERIMENTS PART OF DECISION MAKING COMMUNITY TO KEEP THE CULTURE THRIVING
  13. 13. @planetbooking Blog.booking.com Workingatbooking.com Join us Thank you! Questions?

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