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UX Antwerp Meetup April 2018 - The Dark Patterns of Asshole Design

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"The Dark Patterns of Asshole Design"

A look at profit-driven design and the techniques used to manipulate users for the purpose of short term gains. This talk will help you spot and avoid dark patterns.

JULIO LOPES
UX Specialist, Proximus via Pàu

Julio Lopes has worked for the past 12 years on TV databases and metadata providers. His work has helped power countless apps and websites such as Amazon Echo, DuckDuckGo, Plex,... Julio is currently also working as a UX specialist at Proximus, helping with the development of the systems used for internal communication.

Published in: Design
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UX Antwerp Meetup April 2018 - The Dark Patterns of Asshole Design

  1. 1. “The Dark Patterns of Asshole Design” Júlio César Lopes Julio@pau.be *
  2. 2. What is Asshole Design? Júlio César Lopes Julio@pau.be (And… have I done it before?)
  3. 3. The environmental conditions for A.D. Júlio César Lopes Julio@pau.be
  4. 4. Júlio César Lopes Julio@pau.be Others are doing itAgressive environment Emphasis on metrics
  5. 5. Júlio César Lopes Julio@pau.be Source: ‘Don’t make me think’ by Steve Krug
  6. 6. Júlio César Lopes Julio@pau.be Asshole design is everywhere (But not everything is asshole design)
  7. 7. Júlio César Lopes Julio@pau.be
  8. 8. Júlio César Lopes Julio@pau.be
  9. 9. Dark Patterns Júlio César Lopes Julio@pau.be
  10. 10. 12 types of ‘Dark Patterns’ Júlio César Lopes Julio@pau.be 1. Misdirection 2. Trick Questions 3. Roach Motel 4. Forced Continuity 5. Confirm Shaming 6. Friend Spam 7. Disguised ads 8. Bait & Switch 9. Sneak into basket 10. Privacy Zuckering 11. Hidden Costs 12. Price Comparison Prevention
  11. 11. Misdirection Júlio César Lopes Julio@pau.be
  12. 12. Trick Questions Júlio César Lopes Julio@pau.be
  13. 13. The Roach Motel Júlio César Lopes Julio@pau.be
  14. 14. The Roach Motel Júlio César Lopes Julio@pau.be
  15. 15. Forced continuity Júlio César Lopes Julio@pau.be
  16. 16. Forced continuity Júlio César Lopes Julio@pau.be
  17. 17. Forced continuity Júlio César Lopes Julio@pau.be
  18. 18. Júlio César Lopes Julio@pau.be Yellow=Opt in vs. Green=Opt-out Src: http://www.dangoldstein.com/papers/DefaultsScience.pdf
  19. 19. Confirm Shaming Júlio César Lopes Julio@pau.be
  20. 20. Friend Spam Júlio César Lopes Julio@pau.be
  21. 21. Friend Spam Júlio César Lopes Julio@pau.be
  22. 22. Disguised ads Júlio César Lopes Julio@pau.be
  23. 23. Júlio César Lopes Julio@pau.be
  24. 24. Júlio César Lopes Julio@pau.be
  25. 25. Bait & Switch Júlio César Lopes Julio@pau.be
  26. 26. Júlio César Lopes Julio@pau.be
  27. 27. A History lesson Júlio César Lopes Julio@pau.be 3 principles to rule them all
  28. 28. Júlio César Lopes Julio@pau.be -Vitruvius: The first UX designer “Thou shalt not be an Asshole Designer.”
  29. 29. Júlio César Lopes Julio@pau.be
  30. 30. Júlio César Lopes Julio@pau.be Durable Beautiful Useful Good Design
  31. 31. Júlio César Lopes Julio@pau.be
  32. 32. Júlio César Lopes Julio@pau.be In conclusion
  33. 33. Thank you! Júlio César Lopes Julio@pau.be For more asshole design examples: https://www.reddit.com/r/assholedesign/ For a list of Dark Pattern types https://darkpatterns.org/types-of-dark-pattern

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