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Natalia Arsand at WUD16

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World Usability Day 2016 in Antwerp, Thursday, November 10th - Natalia Arsand, UX designer at Booking.com

“Designing for the behavior of a sustainable future”
We live in the Planet of Plastic Sea, and we don't usually think this to be our fault, but what if that coffee cup we disposed for recycle is actually part of a Plastic Island at this very moment?
We are consumers and we are designers. That counts as some of the greatest powers someone can have these days. This talk comes to enlighten us on our responsibility as gate keepers, with demonstrations of simple acts we can take as consumers and designers to lead the behavior of a sustainable future.

Natalia has been working with design and technology for more than 8 years now, and she is passionate about it. She believes it can change the world for the best. She loves helping teams understand real life problems from real people, and the many iterations that follow until a suitable solution is found. She enjoys it even more when dealing with society's critical problems.

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Natalia Arsand at WUD16

  1. 1. DESIGNING FOR THE BEHAVIOR OF A SUSTAINABLE FUTURE
  2. 2. NATALIA ARSAND UX Designer @ Booking.com ~ Former ThoughtWorks, Dell and the startup world. Brazilian living in Amsterdam. <placeholder>/nataliarsand
  3. 3. NATALIA ARSAND UX Designer @ Booking.com ~ Former ThoughtWorks, Dell and the startup world. Brazilian living in Amsterdam. <placeholder>/nataliarsand here
  4. 4. History Consumerism Sustainability Design Responsibility
  5. 5. REGIMEN SANITATIS SALERNITANUM
  6. 6. Should you need physicians, these three doctors will suffice: A joyful mind, rest and a moderate diet.
  7. 7. BREAD, CHEESE, WINE
  8. 8. Cheese after your other food properly ends the meal. Those who are not ignorant of medicine will attest to these things.
  9. 9. If you develop a hangover from drinking at night, drink again in the morning; it will be your best medicine.
  10. 10. CULTURAL BEHAVIOR
  11. 11. TECHNOLOGY works like that as well.
  12. 12. DESIGN works like that, too.
  13. 13. Evolutionary Design
  14. 14. Evolutionary Product Design
  15. 15. We are living a moment that requires a different evolution of behavior in order to keep surviving.
  16. 16. Microbiology Germs Bacteria Healthcare Live Longer and Prosperer
  17. 17. From a First World scenario, we live the era of Abundance.
  18. 18. Let's talk SOME MORE HISTORY, Shall we?
  19. 19. INDUSTRIAL MOVEMENT + CRAFTSMANSHIP
  20. 20. Form Follows Function Walter Gropius
  21. 21. Mass Production makes it all cheap
  22. 22. Use-and-throw-away mass behavior
  23. 23. Art Craft Technology Ergonomics Aesthetics Function
  24. 24. Art Craft Technology Ergonomics Aesthetics Function Environmental Impact
  25. 25. EXCESSIVE CONSUMERISM SHALL DIE
  26. 26. What problem are we trying to solve?
  27. 27. What problems are we creating?
  28. 28. We design to change the world.
  29. 29. People before Pixels
  30. 30. People before Profits
  31. 31. People before Getting S* Done
  32. 32. Does it need to exist? Is it important to people? What is the impact? Does it solve more problems than it generates? Is it gonna leave the planet, the world and humanity in a better place?
  33. 33. 4 THINGS WE CAN DO as Consumers & Designers
  34. 34. 1. WHAT YOU EAT
  35. 35. http://www.cowspiracy.com/facts
  36. 36. WHAT WE CAN DO ★ Less meat ★ More organics ★ More seasonal ★ More local
  37. 37. Reflect it on your Design approach
  38. 38. 2. WHAT YOU BUY & HOW YOU BUY IT
  39. 39. WHAT WE CAN DO ★ Minimalism ★ Reusables ★ Avoid waste ★ Tap water
  40. 40. Reflect it on your Design approach
  41. 41. 3. HOW AND HOW MUCH POWER YOU CONSUME
  42. 42. It's not that we have a philosophical difference with the fossil fuel industry. It's that their business model is destroying our planet. Bill McKibben
  43. 43. WHAT WE CAN DO ★ Go biking ★ Turn off the lights ★ Green energy
  44. 44. Reflect it on your Design approach
  45. 45. 4. VOTE FOR LEADERS THAT CARE ABOUT THE ISSUE
  46. 46. WHAT WE CAN DO ★ Renewable energy ★ Green biz support ★ Carbon tax
  47. 47. What makes climate change difficult is that it is not an instantaneous catastrophic event. Barack Obama
  48. 48. Let's use our powers to help save the only planet we can inhabit.
  49. 49. Thank you @nataliarsand
  50. 50. Recommended Documentaries This talk was inspired mostly by the following documentaries Do the Math Cowspiracy The True Cost Before the Floor

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