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World Usability Day 2016 in Antwerp, Thursday, November 10th - Natalia Arsand, UX designer at Booking.com
“Designing for the behavior of a sustainable future”
We live in the Planet of Plastic Sea, and we don't usually think this to be our fault, but what if that coffee cup we disposed for recycle is actually part of a Plastic Island at this very moment?
We are consumers and we are designers. That counts as some of the greatest powers someone can have these days. This talk comes to enlighten us on our responsibility as gate keepers, with demonstrations of simple acts we can take as consumers and designers to lead the behavior of a sustainable future.
Natalia has been working with design and technology for more than 8 years now, and she is passionate about it. She believes it can change the world for the best. She loves helping teams understand real life problems from real people, and the many iterations that follow until a suitable solution is found. She enjoys it even more when dealing with society's critical problems.