Digital Life_Mary Dowell


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Digital Life_Mary Dowell

  1. 1. Mary J. Dowell Johnson Controls DIGITAL LIFE RECOMMENDED RESOURCES References & Recommended Readings Glossary of Relevant Terms source: Reference Books Web 2.0 The Wisdom Network, by Steve Benton and Melissa Giovagnoli Web 2.0 is commonly associated with web development and web design that facilitates 10 lessons from the future by Wolfgang Grulke interactive information sharing, interoperability, user- The Cluetrain Manifesto – End of business as usual centered design and collaboration on the World Wide by Levine, Locke, Searls, Weinberg Web (WWW) and the Internet. Examples of Web 2.0 Growing up digital by Don Tapscott include web-based communities, hosted services, web applications, social-networking sites, video-sharing Blur by Stan Davis and Christopher Myer sites, wikis, blogs, mashups and folksonomies. Wikinomics by Don Tapscott and Anthony D. Williams Tribes by Seth Godin Cloud Computing Purple cow by Seth Godin Cloud computing is a paradigm of computing in which Mastering the digital marketplace by Douglas Aldrich dynamically scalable and often virtualized resources are provided as a service over the Internet. Users need not The death of distance by Francis Cairncross have knowledge of, expertise in, or control over the Open Innovation, Henry Chesbrough, 2003 technology infrastructure in the “cloud” that supports them. The concept generally incorporates combinations Reference reports, articles, and speeches of the following: Aspen Summit 2000 “Cyberspace and the > infrastructure as a service (IaaS) American Dream VII”,”Digital Renaissance, > platform as a service (PaaS) Medieval Policy” by Carly Fiorina > software as a service (SaaS) March 2009 London Times “BBC downloads Other recent (ca. 2007–09) technologies that rely on push broadband firms to the limit”, by Ali Hussain > the Internet to satisfy the computing needs January 2009 In-Stat “Subscribers are sending more of users. than 2 trillion mobile messages per day” April 2009 Forrester Research “The Future Of The Cloud computing services often provide common Social Web”, by Jeremiah Owyang business applications online that are accessed from a Wired magazine- the new economy June 2009 web browser, while the software and data are stored Data passport- Comscore first half 2009 on the servers. The term cloud is used as a metaphor for the Internet, based on how the Internet is depicted TNS market research - Cymfony report 2008 in computer network diagrams and is an abstraction University of Cambridge report 2009, for the complex infrastructure it conceals. How to implement open innovation
  2. 2. Social Computing Mobile Web In the weaker sense of the term, social computing The Mobile Web refers to browser-based web services has to do with supporting any sort of social behavior such as the World Wide Web, WAP and i-Mode (Japan) in or through computational systems. It is based on using a mobile device such as a cell phone, PDA, or creating or recreating social conventions and social other portable gadget connected to a public network. contexts through the use of software and technology. Such access does not require a desktop computer, nor Thus, blogs, email, instant messaging, social network a fixed landline connection.[1] The total number of services, wikis, social bookmarking and other instances mobile web users grew past the total number of PC of what is often called social software illustrate based internet users for the first time in 2008 (source: ideas from social computing, but also other kinds of Tomi Ahonen Almanac 2009). software applications where people interact socially. In the stronger sense of the term, social computing ‘Mobile Internet’ is access to the Internet using a has to do with supporting “computations” that are mobile wireless modem, either integrated into a carried out by groups of people, an idea that has mobile phone or in an independent device (USB been popularized in James Surowiecki’s book, The modem, PCMCIA card).Nowadays USB modems are Wisdom of Crowds. Examples of social computing HSPA (3.5-3.75G) modems. Many users use their in this sense include collaborative filtering, online mobile telephones as a way of connecting their auctions, prediction markets, reputation systems, personal computer to the Internet via 3G, GPRS or CSD. computational social choice, tagging, and verification games. Social computing has become more widely Mobile Web 2.0 known because of its relationship to a number of An example Web 2.0 technology used on the mobile recent trends. These include the growing popularity web is the blog, resulting in the term moblog. Critics of social software and Web 2.0, increased academic point to the difficulties of transferring Web 2.0 interest in social network analysis, the rise of open concepts such as open standards to the mobile web. source as a viable method of production, and a On the other hand, advocates present it as a means growing conviction that all of this can have a of pushing information up onto the web in addition profound impact on daily life. to bringing information down to the user. This push to allowing offline content to popular websites Social Media empowers the user. Furthermore, many major Social media are media designed to be disseminated companies see the rapidly growing demand for through social interaction, created using highly advanced web access via mobile phones and accessible and scalable publishing techniques. Social provide a mobile version of their site. This allows media supports the human need for social interaction, users, even with newer devices, to quickly access using Internet- and web-based technologies to transform websites and services in a view that is customized broadcast media monologues (one to many) into social for mobile. Some examples include American Airlines media dialogues (many to many). It supports the and Victoria’s Secret among many others. democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Mary J. Dowell Crowdsourcing Crowdsourcing is a neologism for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call. The word was coined by Jeff Howe in a June 2006 Wired magazine article. Projects which make use of group intelligence such as the LazyWeb predate that word coinage by several years. Recently, the Internet has been used to publicize and manage crowdsourcing projects.