W2C Forum #1 Grant Malcolm 20090715


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Presentation by Grant Malcolm at the UWA Emerging Technologies Forum on 15th July 2009 entitled 'Whither Web 2.0 at UWA - or this goes with that'

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W2C Forum #1 Grant Malcolm 20090715

  1. 1. Emerging Technologies at UWA A forum hosted by the Online Student Journey Project and the UWA Staff Web 2.0 Community Whither Web 2.0 at UWA? …or this goes with that Grant Malcolm
  2. 2. What is Web 2.0? • "Web 2.0" refers to a second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. • Web 2.0 – the Internet as platform Wikipedia http://en.wikipedia.org/wiki/Web_2.0
  3. 3. What does it all mean to me? Facebook Events Twitter AJAX Google 3G RSS iCal Twitterfeed LinkedIn Yahoo News alumniConnect MyUWA wireless MySource
  4. 4. A simple example – news syndication online
  5. 5. Really Simple Syndication (RSS) News Add Add Web page RoomAdd news NewsAdd News article ItemNews Item Item RSS title, link, description, publication date title, link, description, publication date title, link, description, publication date title, link, description, publication date …
  6. 6. Really Simple Syndication (RSS) Add news article RSS
  7. 7. MyUWA
  8. 8. alumniConnect
  9. 9. Facebook
  10. 10. LinkedIn
  11. 11. Netvibes
  12. 12. iGoogle
  13. 13. Twitter
  14. 14. The Internet as platform MyUWA Blogs Facebook MySpace MySource News Room Netvibes LinkedIn iGoogle MySpace alumni Connect
  15. 15. RSS feeds from the Cloud Higher Ed Conference Social News proceedings Networks Funding Research opportunities Newspapers blogs Notices
  16. 16. Selecting RSS feeds in MyUWA
  17. 17. Aggregating RSS feeds via Twitterfeed
  18. 18. RSS mashup via Twitterfeed Higher Ed Funding News opportunities Research blogs Notices News Room RSS RSS Tweets
  19. 19. Joe Trippi • Address to Sydney Institute rebroadcast on Radio National’s FutureTense 9th July 2009 • National Campaign Manager for Howard Dean’s presidential campaign in 2004 • Used online technology to organize what is claimed to be the largest grassroots movement in presidential politics. • Dean for America at the time raised more money than any Democratic presidential campaign in history • All with donations averaging less than $100 each • Author of The Revolution Will Not Be Televised: Democracy, the Internet and the Overthrow of Everything http://joetrippi.com/blog/?page_id=1374
  20. 20. Compelling content You know, if you have content, if you're a company or a party that's producing content, that I want, I'm going to go get it whether it's on YouTube, or whether it's an email, I'll open it, I'll find it. If you're just out there putting out trash, no-one's going to open it up, and everybody will figure out its trash. So there's to be a premium on authenticity on providing content that people really want to know and find information about. Just you're not selling is not going to work. Just out there saying we're number one, we're number one, here's another email, we're number one, join up. It's not going to work. It's got to be compelling. That's the big difference here. The companies and industries that are used to running a cool ad and telling you 'Look you gotta try us', that is not going to work and so its gotta be when a friend of yours says 'You've really got to look at this', you're going to go click on the link and you're really going to look at it. And either you're going to say, 'Why did he waste my time?' or you're going to say to some of your friends, 'You've really got to look at this'. http://www.abc.net.au/rn/futuretense/stories/2009/2614991.htm
  21. 21. Thank you! Questions? Whither Web 2.0 at UWA? …or this goes with that