Meet your communicator

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Meet your communicator

  1. 1. Meet your Communicator June 9, 2010
  2. 2. Introduction <ul><li>Amanda Beck </li></ul><ul><ul><li>Senior Communications specialist </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>458-6009 </li></ul></ul>
  3. 3. Branding <ul><li>University branding </li></ul><ul><ul><li>Identity guidelines </li></ul></ul><ul><ul><ul><li>utsa.edu/identity/ </li></ul></ul></ul><ul><li>College branding </li></ul><ul><ul><li>Communication guidelines </li></ul></ul><ul><ul><li>Logo : </li></ul></ul>
  4. 4. Communications <ul><li>Colors </li></ul><ul><ul><li>Use Pantone Matching System (PMS) colors when known </li></ul></ul><ul><ul><ul><li>UTSA Blue: 289 UTSA Orange: 1665 </li></ul></ul></ul><ul><li>Fonts </li></ul><ul><ul><li>Heading </li></ul></ul><ul><ul><li>Subheading </li></ul></ul><ul><ul><li>Text </li></ul></ul><ul><li>Visuals </li></ul><ul><ul><li>Photographs </li></ul></ul><ul><ul><ul><li>Subject matters </li></ul></ul></ul><ul><ul><ul><li>Ground your photos </li></ul></ul></ul><ul><ul><li>Illustrations </li></ul></ul><ul><ul><ul><li>Don’t go clip art crazy </li></ul></ul></ul><ul><ul><li>Sizing—Hold the SHIFT key and push/pull one of the corners </li></ul></ul><ul><li>Contact information </li></ul><ul><ul><li>Include name of person/office, phone #, website </li></ul></ul>
  5. 5. Before and After
  6. 6. Donor Communications <ul><li>Contact </li></ul><ul><ul><li>Kim Fischer, director of development </li></ul></ul><ul><li>Letters </li></ul><ul><li>Supplemental material for proposals </li></ul><ul><li>Fact sheets </li></ul>
  7. 7. Events <ul><ul><li>Contact </li></ul></ul><ul><ul><ul><li>Kai Kamaka, events manager </li></ul></ul></ul><ul><ul><ul><li>Veronica Sanchez, assistant events manager </li></ul></ul></ul><ul><ul><li>Calendar listing </li></ul></ul><ul><ul><ul><li>UTSA main calendar </li></ul></ul></ul><ul><ul><ul><ul><li>“ Hot” events </li></ul></ul></ul></ul><ul><ul><ul><li>College calendar </li></ul></ul></ul><ul><ul><li>Marketing/public relations material </li></ul></ul><ul><ul><ul><li>Invitations </li></ul></ul></ul><ul><ul><ul><li>Flyers/posters </li></ul></ul></ul><ul><ul><ul><li>Programs </li></ul></ul></ul><ul><ul><ul><li>Slideshows </li></ul></ul></ul>
  8. 8. Marketing <ul><li>Contact </li></ul><ul><ul><li>Michael Zahn, director of marketing </li></ul></ul><ul><li>Outlets </li></ul><ul><ul><li>Electronic billboards </li></ul></ul><ul><ul><li>Texas Public Radio </li></ul></ul><ul><ul><li>Advertising purchasing </li></ul></ul>
  9. 9. Media Relations <ul><li>Contact </li></ul><ul><ul><li>Kris Rodriguez, public affairs specialist </li></ul></ul><ul><li>Newsworthy vs. Noteworthy </li></ul><ul><li>How many others have this same story? </li></ul>Benefits the public Benefits UTSA, college, department Tied to a larger issue/statistic Event/situation driven Is timely; has an immediate impact Is recurring
  10. 10. Media Relations
  11. 11. UTSA Today
  12. 12. Workshops/Questions

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