1) The document describes a graph-based database system called sones that was founded in 2006 and handles unstructured data at large scale in a distributed environment. 2) sones uses a novel graph-based data model and distributed file system that was developed from scratch to enable real-time access and exchange of dynamic unstructured data in the cloud. 3) The management team includes experienced executives from companies like SAP, Microsoft, Oracle, and Deutsche Telekom to lead business development, sales, R&D, and administration.

1. IBM.com
Web Site
Joe
Person Lives in
Palo Alto IBM
City Company
Publisher of
Fan of
Subscriber to Lives in
Employee of
Sue
Person
Jane
Dave.com Person
Fan of
RSS Feed
Coldplay Friend of
Band
Member of
Depiction of
Design Married to
Source of Team
sones
Group Member
of
123.JPG
Photo
Dave.com Bob
Weblog Person
the web database Member of
Depiction of
Member of
Stanford
Author of Dave
Alumnae
Person
Group
Member of
Confidential sones GmbH| 3/18/2010 1

2. Introduction: sones.com
 My name is Alexander Oelling
 Founded in 2006 by M. Matthesius, D. Kirstenpfad, A. Oelling
 18 fixed Employees, growing rapidly.
 Groundbreaking “Graph-based Database System”
 Developed from scratch. Database and file system. Patent pending.
 References: Microsoft, T-Mobile..
 Co-funded by T-Venture Fund (Deutsche Telekom). Other institutional
investors pending.
Confidential sones GmbH| 3/18/2010 1

3. High Concept Pitch
90% of today’s data
is unstructured
data (worldwide)
By 2011, this Digital
Videos, Photos, Universe will be 10
Articles, User times the size it was
Profiles, Comments, in 2006 (IDC forecast)
News, Groups,
Events..
 GraphDB is the best way to store and connect this highly flexible
and dynamically changing data in distributed environments
Confidential sones GmbH| 3/18/2010 1

4. Elevator Pitch
abcd
sones is the web database. Handle your digital universe!
With our distributed Graph-Database (NoSQL) and file system we enable cloud computing:
Large-scale Data model Global
unstructured changes in Access/Exchange
data real-time. of the data.
handling
We handle your digital universe!
Confidential sones GmbH| 3/18/2010 4 1

5. Times have changed
 Technology we are still using today
has been developed for the needs of
the 60s, 70s and the 80s.
 Not for today's needs
 cost intensive
 complex
 slow
 inflexible
 Result problems in Cloud
Computing:
 Data Security
 Data Exchange
Confidential sones GmbH| 3/18/2010 1

6. Technical Features - GraphDB
abcd
Technology
„This technology gives
us the performance
and features we always
GraphDS
wanted, but never got!“
Thomas Bachem
Director Technology
Sevenload.com
This database and
storage technology
has been developed
from scratch. Patent
pending, No external
IP’s
Confidential sones GmbH| 3/18/2010 1

7. Database evolution
Graph‐based concepts latest development in database‐evolution
Graph based
Olap - and other
Content / Application /
concepts for
Analytics / Search /
real time analytics
Opensource Dual
Licence
Object. Database Joe
Person Lives in
Palo Alto IBM
IBM.com
Web Site
City Company
Niche-products, Subscriber to Fan of Lives in
Publisher of
Relational Database Dave.com
Jane
Employee of Sue
Person
Developers RSS Feed
Coldplay Fan of Person
Friend of
ERP, CRM, …
Band M
Design
e Depiction of
Team Married to
Source of m 123.JPG
Dave.com Group Member Bob
b Photo
Dominating the market Weblog e
r
of
Member of Stanford
Person
Depiction of
Dave
Author of Alumnae Member of
Person
o Group
Member of
f
Designed as a
distributed DB and FS
for the web!!!
Hierarch. Database
Nearly “died out”
Key value based
concepts for
search and Web
60s 70s 80s 90s Since 2000 Today
Search, Cloud Computing
Confidential sones GmbH| 3/18/2010 1

8. $ 44B Enterprise Market
Actual shares at DB +
Storage Market
Oracle
$20,4B IBM
Microsoft
Additional $23,6B Database Market
$20,4 (in 2011) with a CAGR of 46,8%
sones complements
traditional solutions of
existing vendors
IDC Forecast
Extremely growing and dynamic market!
Confidential sones GmbH| 3/18/2010 8 1

9. USPs
USPs abcd
 More performance. Real-time data handling and scalability.
 Better storage. Distributed file system.
 Costs reduction by dynamic data-structures. Up to 99% for
implementation.
 Easy SQL like query language incl. search / recommendation.
abcd
More performance abcd
Costs reduction
Performance
Costs
Data complexity Data complexity
Confidential sones GmbH| 3/18/2010 9 1

10. Overall Market Coverage and Business Model
“The Cloud “High Scalability for
Database!” everyone!”
Enterprises Edition Open Source Edition (Free)
Licence Licence
• enterprise licence(starts at $2k) • GPL 2 and others
Products Products
• GraphDB+FS, +persistence, • GraphDB OSS Edition, REST,
WebDAV, unlimited storage full featured DB, only
engines inMemory FS + (opt. M&S)
Solutions Solutions
• Publisher, eCommerce, Large • Consumer Websites, Blogging
Scaling Web Apps • SMEs (Web, IT, Media etc.)
• SMEs (Web, IT, Media etc.) • Large Enterprises
• Large Enterprises Distribution
Distribution: Download, Partner • Download, SaaS
Confidential sones GmbH| 3/18/2010 1 10

11. Competitors
Confidential sones GmbH| 3/18/2010 1

12. Reference Customers
Deutsche Telekom AG Microsoft Germany
• Biggest portal network/ISP in • Surface Table: Information Explorer
Darmstadt, Germany • Customer benefits:
• Search and Portal (Dataintegration) • Distributed file system
• Customer benefits: • Universal Data Access
• Potential service savings • Integrated Bing Search
€200k/month • Touch-screen Interface
• New business models and
revenue streams by
connecting the data silos
Real Customer benefits!
Confidential sones GmbH| 3/18/2010 12 1

13. Management Team
abcd
Experienced Executive Team
Finance and Admin: Mauricio Matthesius (Founder, former SAP Trainer)
 Information systems specialist Prospective PhD
Business Development: Alexander Oelling (Founder, former SAP)
 Visionary, Evangelist, Conference Speaker
 Global contact network
R&D: Daniel Kirstenpfad (Founder, former Microsoft Research)
 Head of development, Development Genius
Sales: Ralph Buchholz (former Director Sales Oracle and Business Objects)
 25 years sales experience in the IT industry
World class engineering team
 10 Former SAP, SIEMENS, Microsoft, HP Developer
Experienced Board
 Chairman: Erhard Seeger
• Former CEO Tiscali, Adlink, CEO at 10 Old Economy enterprises
 Robert Hoog
• General Manager and CEO of several companies (Fujitsu Siemens
Computers, HP, SIEMENS, IXOS AG)
 Christoph Schmidt
• SVP Personal Social Network Applications (Deutsche Telekom
AG)
Confidential sones GmbH| 3/18/2010 13 1

14. What we want!
Developers
Customers
Partner
Investors
Confidential sones GmbH| 3/18/2010 1