Puppet Labs Under The Radar


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  • High Concept Pitch: 3-5 words or a phrase * Up to 75% of IT time is spent maintaining infrastructure rather than building anew * Most infrastructure isn’t unique but each organization still starts from scratch
  • Elevator Pitch: Summarize the key, compelling facts of the company.
  • Problem you discovered / motivation for creating this company * Server growth is exponential but people don’t scale exponentially* Most organizations use hand-rolled solutions for data center automation* None of the existing solutions is a platform* Most data center work is not competitive-advantage
  • Your secret sauce for solving problem * Model-driven data center automation* Focused on extensibility and solution reusability* Simple to start but scales to tens of thousands of machines
  • Go-to-Market - Target audience /Marketing/Positioning * Definitely the worst slide in the deck
  • Market size - (use graphics ) I’ll build a couple of graphics once we’ve nailed the kinds of information we want to cover.
  • Business Model – ways you will make $/Pricing and distribution channel strategy Services and SupportCommercial extensions, with a focus on data analytics, auditing, and complianceSupported extensions and solutions akin to Red Hat’s model
  • Competitors and your sustainable advantage over them
  • Traction: Actual & prospective customers/partners (or trials/beta list them w/ logos) I’ll be replacing all of these with images from the following companies: WebTwitterGoogleDiggZyngaeBayTechnology InfrastructureSUNRackspaceRed HatAppleMotorolaNokiaFinancial ServicesJPMorganChaseNYSEDEShawBarclaysTransUnionEducationStanford UniversityHarvardGeorgia TechEntertainmentDisneySonyHBODefenseLos Alamos National LabsNaval Air Warfare DivisionLockheed MartinNorthrop Grumman
  • Team/board – who do you have and what is their advantage/pedigree? (exits, IPOs, sucess)
  • Your “ask” or your close – what do you want? (A meeting, partners, referrals, beta customers, investors) * People with hard problems who are interested in investing in long-term solutions
  • Puppet Labs Under The Radar

    1. 1. Puppet Labs <ul><li>Luke Kanies </li></ul><ul><li>Founder of Puppet project </li></ul><ul><li>Founder and CEO of Puppet Labs </li></ul>
    2. 2. Reusable infrastructure is the key to the next generation data center
    3. 3. Puppet Labs <ul><li>Company and project founded in 2005 after years of research and experience </li></ul><ul><li>Puppet is used worldwide, including by Google, Twitter, Rackspace, and Zynga </li></ul><ul><li>We received $2m in funding by True Ventures in June 2009 </li></ul>
    4. 4. Every infrastructure starts from scratch the problem
    5. 5. Power Derived from Model-driven Simplicity the difference
    6. 6. A low startup cost but long-term solution scalability quickest to the value-add
    7. 7. <ul><li>< 25% penetration in the Fortune 5000 </li></ul><ul><li>Value-add was minimal because of start-up costs </li></ul><ul><li>No usage outside of Fortune 5000 </li></ul>BladeLogic + Opsware sold for $2.25b, but:
    8. 8. revenue strategy <ul><li>Monetize the data, not the applications </li></ul><ul><li>Enable the ecosystem </li></ul>
    9. 9. <ul><li>Opsware and Bladelogic: Cost prohibitive, useless at small scales, painfully complicated, not extensible </li></ul><ul><li>Cfengine: Very user-unfriendly, not extensible </li></ul><ul><li>Chef: All code, no data </li></ul><ul><li>Hand-rolled: Difficult, high maintenance costs, inflexible </li></ul>the competition
    10. 11. <ul><li>Luke Kanies, Founder and CEO </li></ul><ul><li>Teyo Tyree, Founder and VP of Professional Services </li></ul><ul><li>Puneet Agarwal of True Ventures </li></ul><ul><li>Kevin Compton of Radar Ventures </li></ul><ul><li>Michael Abbott of Palm Computing </li></ul><ul><li>Dave Rosenberg, formerly of MuleSoft </li></ul>
    11. 12. <ul><li>Opinionated, needy customers </li></ul><ul><li>Passionate coworkers </li></ul><ul><li>Platform partners </li></ul>we want