Good Data

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Good Data

  1. 1. Notes for Under the Radar prep call • The next slide are rough notes outlining what story we are thinking of telling at UTR • Also included are three separate sets of slides - these are all rough - feel free to ignore or look at them to get a sense of content and style 1. Our company story around economic disruption 2. Roman’s pitch from Amazon Web Services Startup Challenge 3. Our ‘standard’ company presenation - not a real story, just a random assortment of slides 1 Tuesday, February 23, 2010
  2. 2. GoodData at UTR • Goals • introduce GoodData to new audience [same story as AWS Startup Challenge, maybe next chapter] • explain Cloud BI vision & company execution so far • talk about the next phase of the company & ask for people to engage (we’re not fundraising, but we are looking for SaaS ISV partners) • Cloud BI vision • GoodData’s story is all about using the cloud to economically disrupt the BI industry [Roman has blogged on this] • Business need = CRM/Customer Analytics - not your father’s BI - new users, new data, very different velocity • GoodData Execution • Phase 1: deliver freely available BI as a cloud-based service [2,500+ trials] • Phase 2: sell analytics apps for sales/marketing/support [selling these today, prediminantly to Salesforce CRM customers] • Phase 3: open up GoodData platform - any data, any use case, and user [what we are talking about in 2h2010 and considering discussing at UTR] • The Ask • SaaS ISVs rethink how they deliver analytics to their customers and talk to us about delviering GoodData inside • Any company that wants to run a metrics-based business ... 2 Tuesday, February 23, 2010
  3. 3. Some notes on communications • Roman - Presentation Zen • see http://www.gooddata.com/blog/roman-stanek-gooddata-in-6-minutes/ • BI is just awful to explain • reports, dashboards, performance mangement. metrics, single version of the truth, predictve analytics, data integration, governance, ETL, etc. • 2 decades of broken vendor promises • We have a small number of truly transformational customers • our story is best told through them 3 Tuesday, February 23, 2010
  4. 4. 1. Economic Disruption Pitch Tuesday, February 23, 2010
  5. 5. Cloud = Economic Disruption 5 Tuesday, February 23, 2010
  6. 6. Disrupting the Economics of BI Different market Different sales Different than traditional and marketing technology BI methods platform 6 Tuesday, February 23, 2010
  7. 7. We are not BI as you know it Performance Oversupply Minimum Viable Product The established product exceeds the Set of features needed to learn from needs of the most demanding visionary early adopters customers 7 Tuesday, February 23, 2010
  8. 8. Disrupting the Economics of BI Market Sell Deploy • Evangelize metrics- • Velocity sales • Easy to use - driven companies model learn in hours • Find customer • Viral product - no • Fast deployment analytics (marketing, user based pricing in days sales, support) • Low Entry at • Agile iterate • Practice Agile BI $500-$1,000/mo project weekly (unlearn and relearn) 8 Tuesday, February 23, 2010
  9. 9. Go to Market: Land and Expand Land Expand Simple, repeatable apps marketing (easily addressable segments) service & support sales pipeline analytics customer lifecycle reporting & analytics ISV products (Powered by GoodData) Follow up initial application Partner customization for success with solutions complete solution (land and expand) Internal BI development Upselling from free account 9 Tuesday, February 23, 2010
  10. 10. Applicaiton Buyer: Enterasys • Network infrastructure & security (division of Siemens) • Sales Pipeline Analytics (pipeline, support cases) 10 Tuesday, February 23, 2010
  11. 11. ISV: MarketMetrix “Our hospitality customers have an insatiable desire to better understand data around customer satisfaction and loyalty” • SaaS-based customer sat. • Hospitality industry experts • 50+ target accounts 11 Tuesday, February 23, 2010
  12. 12. Developer: Gazelle 'We have 100 employees at Gazelle, and 90% of them use GoodData every day to understand the metrics that drive our business and more importantly, what their role is in driving those metrics." • reCommerce company • Web analytics & operational reporting 12 Tuesday, February 23, 2010
  13. 13. 2. Roman’s presentation from AWS Startup Challenge Tuesday, February 23, 2010
  14. 14. Business Intelligence | 2009 Tuesday, February 23, 2010
  15. 15. Adoption rate: 8% Project Success Rate: 35% Market Size: $5.1billion Tuesday, February 23, 2010
  16. 16. Yesterday’s Architecture Tuesday, February 23, 2010
  17. 17. Consolidation | Commoditization | Specialization Big data IBM/Cognos Visualization SAP/Business Objects Predictive Oracle/Hyperion Analytics Open Source Appliances Google Tuesday, February 23, 2010
  18. 18. We make BI: Affordable Flexible Simple Cloud gives us: Elastic Scale Service Orientation Commodity Hardware Tuesday, February 23, 2010
  19. 19. Complete BI Platform Tuesday, February 23, 2010
  20. 20. Dashboards & Reports Tuesday, February 23, 2010
  21. 21. Deep Ad Hoc Analysis Tuesday, February 23, 2010
  22. 22. Data Warehousing Tuesday, February 23, 2010
  23. 23. ...and More Visualization Analytics Collaboration ETL Tuesday, February 23, 2010
  24. 24. Cloud BI Platform True Multi-tenant Architecture : Economics Elastic Scale : BI performance requirements Web 2.0: simple, collaborative, embeddable Tuesday, February 23, 2010
  25. 25. GoodData 2,500+ customers in public beta 70+ new projects created monthly 50+ production projects 20+ product releases since August 2008 1 instance of GoodData platform 0 servers Tuesday, February 23, 2010
  26. 26. End Users | Solution Providers | ISVs Applications | Projects | Platform Tuesday, February 23, 2010
  27. 27. Who Has Signed up for GoodData Tuesday, February 23, 2010
  28. 28. Entry-level pricing 10 MB data |1-5 users | Free 0.5 GB data | 50 users | $500/month 2 GB data |100 users | $1000/month Tuesday, February 23, 2010
  29. 29. Market opportunity Investors New data | New audiences | New markets Tuesday, February 23, 2010
  30. 30. www.gooddata.com /gooddata @gooddata Tuesday, February 23, 2010
  31. 31. 3. Standard Company Overview Slides Tuesday, February 23, 2010
  32. 32. GoodData Company Overview • The first BI company born in the cloud • Focus on Customer Analytics • Company essentials • Founded by Roman Stanek (NetBeans, Systinet founder) • 40 Employees • $7 million raised from leading VCs Technology Partners • GoodData by the numbers • 2,500+ customers in public trial • 100+ new BI projects created monthly • 50+ production projects • 20+ product releases since August 2008 Investors • 1 instance of GoodData platform • 0 servers 32 Tuesday, February 23, 2010
  33. 33. A Complete Cloud-Based BI Platform Dashboards & Reports Visualization Analytics Collaboration ETL & Data Warehousing Libya Liechtenstein 29730 Lithuania 87274 Luxembourg 41366 Macau 3.0.0.0 – 3.255.255.255 4.0.0.0 – 4.255.255.255 48000 Macedonia 6.0.0.0 – 7.255.255.255 50495 Madagascar 8.0.0.0 – 8.255.255.255 93461 9.0.0.0 – 9.255.255.255 10.0.0.0 – 10.255.255.255 13030 11.0.0.0 – 11.255.255.255 94077 12.0.0.0 – 12.255.255.255 64363 13.0.0.0 – 13.255.255.255 78562 33 Tuesday, February 23, 2010
  34. 34. Who Has Signed up for GoodData 34 Tuesday, February 23, 2010
  35. 35. Customer Analytics CRM • Moved from a place to capture leads to your customer System of Record • CRM data exists throughout your company Customer Analytics • Access and question the data that surrounds your customer relationships • Track key metrics and ensure that every customer-facing employee lives by them • Report on customer relationships and to dig deeper to analyze the story behind the numbers • The killer app for Cloud BI 35 Tuesday, February 23, 2010
  36. 36. Success with Customer Analytics • Network infrastructure & security • reCommerce company (division of Siemens) • Open source management sw. • Web analytics & operational • Sales Pipeline Analytics • Customer Analytics (lead-to- reporting (pipeline, support cases) opportunity conversation, sales) 36 Tuesday, February 23, 2010
  37. 37. GoodData for Salesforce • On-demand reporting and analysis • Historically trend sales pipeline over time • Analyze customer data across modules • Visualize results with customized reports and dashboards. • Pre-built modules for • Sales Pipeline Analytics • Marketing Analytics • Sales & Service Analytics 37 Tuesday, February 23, 2010
  38. 38. GoodData for Salesforce Demo Dashboards & Reports Analytics Collaboration Tuesday, February 23, 2010
  39. 39. “GoodData has the right architecture to address the analytical needs of our customers. With GoodData, Salesforce users get access to the power of analytics without the typical complexity of BI deployments.” Brett Queener, Senior Vice President, Products, salesforce.com 39 Tuesday, February 23, 2010
  40. 40. Success with Customer Analytics “GoodData shares our passion for making metrics pervasive throughout our people and processes. It’s simple – the more people that access the metrics that drive our business, the better we perform as a company.” Vala Afshar Senior Vice President, Global Technical Services • Network infrastructure & security (division of Siemens) • Sales Pipeline Analytics (pipeline, support cases) 40 Tuesday, February 23, 2010
  41. 41. Get Started Today • Try GoodData’s customer analytics demo - sign up today at www.gooddata.com • Contact us to schedule a 30-day free trial with your Salesforce data - we can get you live in one week sales@goodata.com (415) 200-0197 41 Tuesday, February 23, 2010
  42. 42. Customer Analytics examples Tuesday, February 23, 2010
  43. 43. Customer Analytics: Marketing Dashboard 43 Tuesday, February 23, 2010
  44. 44. Customer Analytics: Marketing Dashboard 44 Tuesday, February 23, 2010
  45. 45. Customer Analytics: Leads 45 Tuesday, February 23, 2010
  46. 46. Customer Analytics: Tech Support 46 Tuesday, February 23, 2010
  47. 47. Customer Analytics: Behavior 47 Tuesday, February 23, 2010
  48. 48. Customer Analytics: Customer Satisfaction 48 Tuesday, February 23, 2010

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