Geolocation for the Enterprise
Under the Radar
Lawrence Coburn
Private and Confidential

DoubleDutch
DoubleDutch helps companies
and communities launch their
own geolocation apps.
(ie "Foursquare for the Enterprise”)
(ie ”Yammer of Location”)

Consumerization of the Enterprise
Consumer EnterpriseType
Video
Connections
Microblogging
Geosocial

Geolocation Market Sizing ($B)
$0
$5
$12
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
$50
TAM
SAM
Consumer (e.g.
Foursquare, Yelp)
Branded City
Guides,
Events,
Universities
Enterprise
Collaboration
and CRM
B2C B2B2C Enterprise
Market
Evolution

The Geolocation Landscape

It’s All About Control
Look & Feel Places
Game
Mechanics

7
Self Serve w/ Ning

8
Primary Verticals: Tradeshows, Universities, Enterprise, Media
Traction

Business Model and Economics
• SAAS Pricing
o $0.10 - $3.00 per seat, per month
• Freemium (coming soon)
o Self serve configuration
o Ning partnership

Team
Lawrence Coburn - CEO, Co-Founder
Serial entrepreneur. Founded RateItAll. Mentor, IO
Ventures. Geolocation editor, The Next Web.
Mathew Spolin - CTO, Co-Founder
Serial entrepreneur. First technical hire at Human Genome
Sciences. Co-founder Noosh, which went to S-1 filing.
CTO RateItAll.
Pankaj Prasad – Sales / Business Development
Serial entrepreneur. Sold first company for $66M. Co-
Founder of the first enterprise facing social networking
service. 5 years sales at Cisco.
Current Headcount: 7

Closing
Looking for: Partners / Clients:
Brands, Agencies, Universities, Companies,
Conferences, Communities
Closing seed funding right now: Charles River
Ventures, Accelerator Ventures, Launch Capital,
committed etc.

www.doubledutch.me
November, 2010
Lawrence Coburn