CoffeeTable Presents at Under the Radar

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CoffeeTable Presents at Under the Radar

  1. 1. Catalog Shopping on Touch Devices
  2. 2. Ben ChoiCEO & Catalog Shopper
  3. 3. “Brad and I wereon Amazon.com forthe first time a weekago. But we got lost.I’ll stick tocatalogs.”-Angelina Jolie, 2011
  4. 4. $270Bof purchases.
  5. 5. Retailersmail a lot ofcatalogs.
  6. 6. 15B catalogs = $15BIn paper, postage & data
  7. 7. Most go in the trash.
  8. 8. “Half themoney I spendon advertising iswasted; thetrouble is I don’tknow which half.”- John Wanamaker,Retail entrepreneur& Postmaster General
  9. 9. CustomerMulti-channelretailers payup frontand can’tmeasure Retailerresults.
  10. 10. Retailers need a Catalog 2.0
  11. 11. DigitalAudience
  12. 12. CatalogAnalytics
  13. 13. How do we attract shoppers?
  14. 14. By making a great appthat shoppers love
  15. 15. Retailers love us too. All 170 of them.
  16. 16. Why will we #win?We’ve done this before Ben (CEO) Chris (Chairman) $400M
  17. 17. Ben Choiben@coffeetable.com

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