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BlackLocus Presents at Under the Radar

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BlackLocus Presents at Under the Radar

  1. 1. Pricing Optimization SaaS Platformfor Online Retailers ROB TAYLOR, PRESIDENT Under the Radar, November 10, 2011 MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 1 of 3
  2. 2. Consumers ALWAYS want the BEST priceMARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 2 of 3
  3. 3. Price too HIGH Lose SALESPrice too LOW Lose MARGIN MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 3 of 3
  4. 4. We Automatically TRACK andADJUST Product Pricing. MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 4 of 3
  5. 5. “This is one of our most important STRATEGIC relationships” - Motion Computing  40 paying customers  $K’s in avg. monthly fees  Proven scalable > 100K SKUs  No marketing  Zero attritionMARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 5 of 3
  6. 6. Rodrigo Carvalho Rob Taylor CEO President / COO • 5 years pricing experience• 5 years e-commerce experience • 12 years driving start-up growth• 4 years ERP consulting • Former TrueCar, Pricelock COO• Carnegie Mellon MBA • Kellogg MBA, MS Engineering Francisco Uribe Lukas Bouvrie CTO CCO•14 years Programming • 5 year entrepreneur• Carnegie Mellon MS CS • Carnegie Mellon MBA MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 6 of 3
  7. 7. Shop Platforms Retailers E-com Providers MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 7 of 3
  8. 8. THANK YOU!MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 8 of 3

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