Telling Our Story Well | Content Marketing at McCombs School of Business
•Download as PPT, PDF•
1 like•955 views
An overview of the content marketing approach at the McCombs School, illustrated by recent branded content examples. This short presentation was presented to a visiting group of marketing executives from Beam Suntory.
Recommended
Recommended
More Related Content
Similar to Telling Our Story Well | Content Marketing at McCombs School of Business
Similar to Telling Our Story Well | Content Marketing at McCombs School of Business (20)
More from UT Austin McCombs School of Business
More from UT Austin McCombs School of Business (20)
Recently uploaded
Recently uploaded (20)
Telling Our Story Well | Content Marketing at McCombs School of Business
- 1. Content Marketing at the McCombs School David Wenger Director of Communications
- 2. IT ALL STARTS WITH A GREAT STORY
- 3. WHERE OPPORTUNITY IS BOUNDLESS Career Placement Grade A+ Bloomberg Businessweek BBA Jobs Placement 100% Accepting Jobs by Graduation $58,049 Avg. Starting Salary | $6,804 Avg. Signing Bonus MBA Jobs Placement 96% With Job Offers Three Months Out $106,277 Avg. Starting Salary | $24,738 Avg. Signing Bonus
- 4. WHERE DISCOVERY SHAPES LEARNING 5TH Most Productive Faculty UTD Global Research Rankings | 13th Most Productive in Financial Times Faculty Highlights 256 Faculty Members | 97 Tenured | 40 Tenure Track Texas Business PhD Program 16th Best PhD Grads and Placement | Financial Times
- 5. WHERE INSPIRED TEACHING IS OUR PASSION New Undergraduate Renovation Ahead New Learning Technologies | Active Learning Classrooms McCombs draws students from around the world, with attractions such as the 3rd Best Professors in the U.S. and the 6th Best Campus Environment. Princeton Review
- 6. WHERE A COMMUNITY CHANGES THE WORLD 92,428 Living Alumni | 35 Chapters $280M Raised by McCombs in the Campaign for Texas Richard W. Fisher President and CEO Federal Reserve Bank of Dallas Alumni Business Conference Rowling Hall Groundbreaking Nov. 2014
- 7. WHERE LEADERSHIP IS EARNEDTM World-Class Academic Reputation McCombs is Second Only to Wharton for Academic Discipline Rankings US News and World Report BBA Program 6th Bloomberg Businessweek | 8th US News & World Report 1st Global Rank in Accounting (All Publications) MBA Program 6th Best B-School for Hispanics in U.S. | America Economia 7th Best Entrepreneurship School | Princeton Review 15th Best MBA Program | US News & World Report