2020: Strategic Marketing within International Enrollment Management (NAFSA 2014)

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In the spirit of true, comprehensive International Enrollment Management, let’s take this conversation a step further: Now that you’ve got the attention of those prospective students, what do you do with it?

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2020: Strategic Marketing within International Enrollment Management (NAFSA 2014)

  1. 1. Strategic Marketing within International Enrollment Management Cheryl DarrupBoychuck, CIEO of USjournal and FundsV United States cheryl@FundsV.com Markus Badde, CEO of ICEF Germany mbadde@icef.com Chris Price, Adventus Education and Barton Carlyle United Kingdom chris.price@adventuseducation.com Tony Lee, Head of Digital Marketing at INTO University Partnerships United Kingdom tony.lee313@googlemail.com Handouts: http://www.USjournal.com/2020.pdf
  2. 2. Objectives 1. Synthesize the very latest and most relevant data, based on solid research in global student mobility trends and regional financial situations 2. Identify appropriate target markets that connect International Enrollment Management (IEM) strategies to individual institutional strategies 3. Illustrate how appropriate technology and social media can enhance individual campuses’ Customer Relationship Management (CRM) strategies Strategic Marketing within International Enrollment Management
  3. 3. Cheryl DarrupBoychuck, CIEO USjournal and FundsV cheryl@FundsV.com Strategic Marketing within International Enrollment Management
  4. 4. Cheryl DarrupBoychuck, CIEO of USjournal and FundsV United States cheryl@FundsV.com Markus Badde, CEO of ICEF Germany mbadde@icef.com Chris Price, Adventus Education and Barton Carlyle United Kingdom chris.price@adventuseducation.com Tony Lee, Head of Digital Marketing at INTO University Partnerships United Kingdom tony.lee313@googlemail.com Handouts: http://www.USjournal.com/2020.pdf Strategic Marketing within International Enrollment Management

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