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What is bias?
Library
Understanding bias
Bias means that information comes
from particular viewpoint
It might be trying to persuade you to a
particular way of thinking
Bias might be intentional or
unintentional
Bias example – Preparing for travel
Imagine you are going travelling to
an overseas destination, such as
Greece
What websites would you use for
your research?
Bias can be presenting the
best possible image of an
issue. It aims to persuade you
to a particular point of view.
Researching your travels
I might look at Lonely Planet website;
or plane booking website
The Australian Smart Traveller website
from our government provides useful
information
This is
biased
information
Travel – where would there be bias?
 I would not go straight for the Greek government
tourism website. Why?
 The Greek government tourism site presents the
country in the best possible light
 I need to know the difficulties and possible troubles
as well.
Press Release - Beware
Press Releases
 Contain bias
 Not a straight presentation of facts
 Aims to promote the business or the
government
 For example, Contiki travel is promoted.
Credible sources
 May include industry/professional body
websites
 May include newspaper or magazine article
– straight presentation of facts
 Will not include press releases
 Watch out for bias

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What is bias?

  • 2. Understanding bias Bias means that information comes from particular viewpoint It might be trying to persuade you to a particular way of thinking Bias might be intentional or unintentional
  • 3. Bias example – Preparing for travel Imagine you are going travelling to an overseas destination, such as Greece What websites would you use for your research?
  • 4. Bias can be presenting the best possible image of an issue. It aims to persuade you to a particular point of view.
  • 5. Researching your travels I might look at Lonely Planet website; or plane booking website The Australian Smart Traveller website from our government provides useful information
  • 7. Travel – where would there be bias?  I would not go straight for the Greek government tourism website. Why?  The Greek government tourism site presents the country in the best possible light  I need to know the difficulties and possible troubles as well.
  • 9. Press Releases  Contain bias  Not a straight presentation of facts  Aims to promote the business or the government  For example, Contiki travel is promoted.
  • 10. Credible sources  May include industry/professional body websites  May include newspaper or magazine article – straight presentation of facts  Will not include press releases  Watch out for bias