Raphael Grzebieta, Professor of Transport and Road Safety (TARS) Research, University of New South Wales presented this at CPSC's ATV Safety Summit Oct. 12, 2012. Results of a previous major study in Australia examining Quad Bike (ATV) safety, measures for improved stability and the feasibility of fitting effective occupant rollover protection system (ROPS), will be presented. Around 50% of Australian ATV fatalities and injuries were caused by the vehicle rolling on top of the rider with resultant crush injuries and/or pinning them down causing asphyxia. Computer modelling demonstrates it is possible to design a practical ROPS that prevents such deaths and injuries. Also discussed will be analyses revealing fundamental flaws in basic assumptions and validation of the method used by industry to reject ROPS fitment, the ISO 13232 methodology. The paper also outlines a research program to develop a New Quad Assessment Program (NQAD) consumer tests ranking ATV stability and crush protection. Experience from the past 30 years in automotive safety has demonstrated a dramatic increase in safety of passenger vehicles resulting mainly from the well-publicised IIHS, NCAP, ANCAP and EuroCAP consumer testing. From a position of significant resistance by most automotive manufacturers in the 1980’s, there has been an almost complete reversal in industry activity resulting in improved vehicle safety. A similar program for ATV’s would hopefully result in a similar effect.