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ATV Safety Summit: Training the Next Generation - Do the Ride Thing PSA Contest

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Cam Arnold, Vice-President of the Right Rider Access Fund, presented this at CPSC’s ATV Safety Summit Oct. 11, 2012. The Right Rider Access Fund sponsored "Do the Ride Thing", an ATV and dirt bike safety video contest, in collaboration with the ATV Safety Institute and the Motorcycle Safety Foundation. "Do the Ride Thing" enhances young riders' knowledge of the "Golden Rules" of ATV safety while empowering them to communicate safety messages to their peers through their own PSA video. The contest, in its third year, ran from June 1 to August 15, 2012 and offered 19 prizes totaling $8,500. Students ages six to 18 could enter. Creating a safety video that highlights one or more of ASI's "Golden Rules" is a great way to motivate and inform the public - especially kids and their parents - about the safe and responsible use of all-terrain vehicles. The contest harnesses the social networking power of YouTube and it gives kids the opportunity to "Do the Ride Thing" and help other kids ride safe/ride smart.

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ATV Safety Summit: Training the Next Generation - Do the Ride Thing PSA Contest

  1. 1. ATV Safety Institute
  2. 2. Background• Looking for a effective way to reach kids and their families to learn about ATV safety• Created a contest just for kids, ages 6 through 18• Contest started in 2010 -- ATV only• Gives kids and their families a fun, creative and impactful way to think about ATV safety• Added Dirt Bikes in 2012
  3. 3. Do The Ride Thing Contest Video
  4. 4. Do The Ride Thing Contest Video
  5. 5. Prizes 2012 Do the Ride Thing Video Contest ATV ATV ATV Dirt Bike Dirt Bike Dirt Bike any categoryages > 6 to 10 11 to 14 15 to 18 6 to 10 11 to 14 15 to 18 any age1st place $ 500 $ 500 $ 500 $ 500 $ 500 $ 5002nd place $ 300 $ 300 $ 300 $ 300 $ 300 $ 3003rd place $ 200 $ 200 $ 200 $ 200 $ 200 $ 200Grand Prize $ 2,500
  6. 6. ASI FFA RRAF Dirt Bike School Do the Ride Thing Video Contest 4-H MIC NOHVCC OHV Clubs Boy Scouts10
  7. 7. 2012 Entrants• Over 40 entrants• 35 Qualified for Consideration• 7 ages 6-10• 13 ages 11-14• 15 ages 15-18• 2 Dirt Bike entries
  8. 8. PSA Contest WinnersGrand Prize $2,500 Grand Prize Winner – David Atkins of Edmond, OklahomaAges 6-10 ATV $500 First Place Winner – Jordan Smith of Tulsa, Oklahoma $300 Second Place Winner – Jade and Caleb Dillenbeck of Tully, New YorkDirt Bike $500 First Place Winner – Melody Sanders of Tulsa, OklahomaAges 11-14 ATV $500 First Place Winner – Elizabeth Klumpp of Edmond, Oklahoma $300 Second Place Winner – Randy and David Clapp of Cumming, Georgia $200 Third Place Winner – Jacob Sestak of Prague, OklahomaAges 15-18 ATV $500 First Place Winner – Eric Beets & Brian Freiesleben of Burlingtion, WI $300 Second Place Winner – Patrick Schrank of Norman, Oklahoma $200 Third Place Winner – Tanner Shelton of Pleasant View, UtahDirt Bike $500 First Place Winner - Stephen Nymberg of Huntersville, North Carolina
  9. 9. Entry – David Atkins
  10. 10. Entry – David Atkins
  11. 11. Entry – Eric Beets
  12. 12. Entry – Eric Beets
  13. 13. Entry – Tanner Shelton
  14. 14. Entry – Tanner Shelton
  15. 15. Entry – Randy & David Clapp
  16. 16. Entry – Randy & David Clapp
  17. 17. Entry – Jade & Caleb Dillenbeck
  18. 18. Entry – Jade & Caleb Dillenbeck

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