Social media and connectivity for DoD


Published on

This presentation was given July 27, 2011 at our monthly DODASSMC meeting, by Mr. Ben-Yahuda.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • DC Data Catalog : 428 Data Sets Maryland Recovery: Austin, TX Recovery: Other City Recovery: Miami 311 On-Line: (better than scrolling 4,500 requests) Virtual Charlotte (311): . . . iPHone tracker of citizen requests Lubbock Open Checkbook: Crime Reports: Everyblock News: Neighbors: (Boston) See-Click-Fix: Plano, TX:
  • Dialogue occurs along a continuum Synchronous – Asynchronous Mediated – Unmediated Blogs Traditional public hearings Google mapping of data Town hall IBM Jam NYC Budget Scenerios: Galveston: Tourism: seawall, 1894 Opera House, roller coaster Urbana, IL: Portland, OR :
  • Private Sector example: Intuit – Tax advice from users, created a community Library of Congress: allow users to help tag, index new materials – supplements experts, speeds cataloging, moves content to user communities helps Census locate addresses, houses. Creates customized maps of communities (park benches, water fountains, historical markers, etc.) Interactive map to better understand crime in the city.. . Maps, crime reports, RSS or email feeds. Different kinds of communities: -- transaction-based (e.g., Amazon) -- interest-based (e.g., BioMedNet) -- relationship-based (e.g., neighbors-for-neighbors). . . Life experiences
  • Montreal – Idea competitions for ideal taxi stand:,40491560&_dad=portal&_schema=PORTAL Apps for Democracy: VA DMV Wait Times: BlockShopper: St. Louis: How-To’s: Wiki or YouTube: . .. Get a business license, register for school, pay a ticket, pull a permit. . . ..
  • “ Rise of the Creative” -- economic development Denton, TX: Twitter feed programmed to post on Twitter every arrest made by police, with names, age, and charges. . . By a Univ of N. Texas art student who decided to use publicly available info. . . . California DMV employees – posted videos of the 10 most common mistakes made by people trying to pass their drivers exams.
  • Open Government Directive FINDINGS FROM WEB 2.0 STUDY: Rise of User-Generated Content . . . . Government needs to meet citizens where they are – government needs to reach out, not expect people to come to their websites (e.g., CDC in Whyville for flu) Citizens are willing to interact with government agencies online. The role of 3 rd party intermediaries will increase. Government provides data, intermediaries will customize, reconfigure, distribute. Government will need to rethink content and service design. More granular, so intermediaries can tailor. Government will have to find ways to embed authority. Citizens trust government with private data, but not for service efficiency. Access, privacy, quality, security.
  • Social media and connectivity for DoD

    1. 1. July, 2011 Connectivity: Expanding the Role of Social Media beyond Communications Gadi Ben-Yehuda, Social Media Director IBM Center for the Business of Government [email_address] 202.551.9338
    2. 2. What Does the IBM Center Do? Thought leadership by top minds in academe aligned with the Obama Administration’s key management themes Semi-annual magazine sent to federal senior executives Website with blogs on The Business of Government, Cost Take Out and Making Healthcare Reform work Weekly radio show with government executives The IBM Center helps build public sector relationships by focusing on the people in government. The IBM Center helps pubic sector executives improve the effectiveness of government with practical ideas and original thinking
    3. 3. The Necessary Quote <ul><li>“ The spread of information networks is forming a new nervous system for our planet. When something happens in Haiti or Hunan, the rest of us learn about it in real time—from real people. And we can respond in real time as well.” - Secretary of State Hillary Rodham Clinton </li></ul>
    4. 4. Connectivity as a function of specific media <ul><ul><li>Tweet </li></ul></ul><ul><ul><li>@GBYehuda: we’re born alone and only through media layers can we extend our cognitive capacities. #socmed #bleak #weltanschauung </li></ul></ul>In reality, we are born alone and exist in our own minds (except for the Na’vi). Only through layering connectivity media can we extend our cognitive capacities.
    5. 5. Layers: Visualizations
    6. 6. <ul><li>Layers can be applied or ignored, but once available, they can rarely be removed. </li></ul>Layers: Cognitive, Physical, Digital Pollution, stress Extended Workday, livable regions Electricity Taps into larger resources Credit, amassing resources Sets rules for everyone, helps plan Anchors people in shared culture Allows for complex thought Additional perspectives, resources Gravity, Sun Light, Organs Benefits Distracting Can lose capital, harder to start over Limits freedom Traps people in cycles of action/reaction Mediates reality, shapes perception Offering up resources, time Diseases, predators, GIGO, floods, Liabilities Digital Social Media Financial Government History Language Family/Relationships Reality – Base Layer Layer
    7. 7. Four Laws of Layers and Media Adapting to new uses for media without losing the functionality of traditional uses. Media give rise to layers, which in turn give rise to new media. Understanding the resource requirements of staff to encode and of users to decode. Adopting the right media based on what layers you want to use. Choosing the right mix of layers based on the available media. Why it matters All layers are encoded and take time to learn both to read and to write. Some layers can share media (think Twitter and Facebook via SMS), some cannot (blogging via SMS?!). Every layer exists within a medium that enables and circumscribes its attributes. A layer cannot exist independent of a medium, but each medium limits the layer it supports. Law
    8. 8. The Social Layer: Enabling Connectivity <ul><li>What we can connect through digital media </li></ul><ul><ul><li>People to each other </li></ul></ul><ul><ul><li>People to applications and files </li></ul></ul><ul><ul><li>People to data </li></ul></ul><ul><ul><li>People to things </li></ul></ul>
    9. 9. Connecting People to: Data, Documents, People, and Things
    10. 10. Benefits, metrics, and media Beware The Dangerous House!
    11. 11. Connecting People to Each Other Mandatory completion of profile page with fields for areas of expertise Mandatory handle for IM client Senior-level participation in microblogging Helpful Policies Allow internal social networking, create and encourage the use of internal microblogging, host internal profile directory, launch internal IM client How to get started Social networks, microblogs, email, instant messenger (IM) clients Corridor; GovLoop; AIM; Microblogs; Ideation platforms Media Number of connections, yes, but more importantly: more efficient creation of working groups; less time spent on project management; faster cycle-time from conception to completion of projects. Metrics Reducing wasted time, effort; increasing transparency; sharing, speeding expertise; streamlining management; encouraging participation Benefits
    12. 12. Connecting People to Applications and Files Mandatory storage of agency-wide documents (e.g. HR policies) in cloud storage Senior-level usage of cloud storage Encouraging the sharing of documents and use of links rather than sending attachments Helpful Policies Saving documents to cloud drives and enabling collaboration; smaller hard drives on computers; capping inbox and email sizes (could be draconian) How to get started Cloud storage; Intranet and/or Extranet Sharepoint; Google Docs; SaaS Media Polling employees to set benchmarks on metrics: time from document request/conception to completion? Number of rounds of vetting? Time spent between revisions? Also: time lost for updates of applications that can be saved with single updates to online applications. Metrics Reducing wasted time, effort, cost; increasing transparency; enabling mobile workforce; allowing greater flexibility for front-line staff; Benefits
    13. 13. Connecting People to Real-time Raw Data All data must be published in machine-readable formats; Helpful Policies Set up a type site and mandate agencies to publish available data in machine-readable formats. Contact relevant third-party oversight groups and developers to use the data in applications and visualizations. How to get started Cloud storage, office-bound and mobile internet devices. Media Polling employees to set benchmarks and gather information: ask managers if they have made different decisions because of available data and visualizations. Track time from reports of measurable phenomena (street traffic, e.g.) to response (adjusting traffic lights or allocation of police to effected areas) Metrics Increasing transparency; encouraging participation; innovation; improving decision-making Benefits
    14. 14. Connecting People to Things Add QR codes, RFID tags or NFC Helpful Policies Take stock of your stock! Place tracking technology on certain kinds of materials (vehicles, or laptop, e.g.) and install the software to track them. How to get started QR codes, near field communications, computers, mobile devices Media Less money spent on materials; better management of stock Metrics Lower energy costs, lower spoilage/over stock costs, ability to allocate resources quickly and effectively, ability to forecast maintenance needs for mechanical supply, use of object-data in applications and visualizations Benefits
    15. 15. Key tasks accomplished through connectivity media <ul><li>Monitor – hear the conversations about your issues and keep tabs on the human and physical resources under your purview. </li></ul><ul><li>Collaborate – share information, ease management, and work together on tasks more efficiently and effectively. </li></ul><ul><li>Organize – hew to strategic demands, not bureaucratic strictures in allocating human and material resources to accomplish mission-critical tasks. </li></ul><ul><li>Activate – give people tasks, goals, and tools to accomplish meaningful assignments with minimal, but still effective, oversight. </li></ul><ul><li>Empower – Provide a platform for people to self-organize and set their own goals, develop their own tools, and accomplish their own mission. </li></ul>
    16. 16. 10 Benefits of Connectivity <ul><li>Reduces wasted time, </li></ul><ul><li>Finds missing materials, </li></ul><ul><li>Saves effort on individual tasks (for use later!) </li></ul><ul><li>Enables mobile workforce </li></ul><ul><li>Affords flexibility to front-line staff </li></ul><ul><li>Enhances the utility of everyone’s knowledge (by increasing its availability) </li></ul><ul><li>Eases management (including self-management) </li></ul><ul><li>Increases transparency </li></ul><ul><li>Encourages greater levels of participation </li></ul><ul><li>Fosters innovation </li></ul>
    17. 17. The Connectivity Ladder – Step it up! <ul><li>It stars with people. Social Networks: Don’t just build it – send out invites. Better yet, send a van around to pick people up! </li></ul><ul><li>It accelerates with applications and platforms </li></ul><ul><li>It grows through data sharing </li></ul><ul><li>It deepens with sensors </li></ul><ul><li>It takes a village – which takes us back to #1 – never forget to be inclusive, to reach out, to recruit. </li></ul>
    18. 18. Questions? <ul><ul><li>Gadi Ben-Yehuda </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Twitter: @GBYehuda </li></ul></ul><ul><ul><li>G+: </li></ul></ul>