Reddit Presentation For Assmc 09 10

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Reddit presentation by intern Liz Lopez during the Sept 2010 All Service Social Media Conference

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  • Ruled by a democratic point system, the community values anonymity, thoughtful discussion, and good causes.
  • Internet discussion forum that invites users to ask a person of interest anything they want. Some range from silly…
  • … to thought-provoking
  • What does this mean for PAOs in social media?
  • Anonymous internet communities and forums are becoming great sources of discussion, personal confession, and help for many people who are in the military. These personal stories can be influential to the next generation of fighters when thinking about enlistment, MOS, deployment, etc.
  • Reddit’s base is continuing to grow, especially among the 11-35 range. The anonymity, worldwide base of readers, and rapid response time will become the go-to place for people with questions. Why bother going to a recruiter – who might tell you want you want to hear – if you can go to a website with a wide range of opinions and experiences with no beneficial cost to them?
  • I encourage you to read through these discussions. The questions and responses – from military and civilian redditors – address new concerns and old. Be aware that this community exists and it’s growing. But be careful when engaging. If you consider yourselves digital adopted citizens, Redditors are digital natives, born and bred. Questions aren’t only limited to Americans, but many international military members contribute as well.
  • Reddit Presentation For Assmc 09 10

    1. 1. Outreaching Internet Communities What you can learn from the Reddit community
    2. 2. Reddit.com <ul><li>Social news aggregator and forum </li></ul><ul><li>Alexa Rankings </li></ul><ul><ul><li>#99 US </li></ul></ul><ul><ul><li>#259 World </li></ul></ul><ul><li>Demographics </li></ul><ul><ul><li>8 million unique visitors a moth </li></ul></ul><ul><ul><li>400 million pageviews a month </li></ul></ul><ul><ul><li>35% - 18-35 year olds </li></ul></ul>
    3. 3. Power of Caring People <ul><li>William J. Lashua </li></ul><ul><li>Meals on Wheels </li></ul><ul><ul><li>$3,463 </li></ul></ul><ul><li>Stewart/Colbert Rallies </li></ul><ul><ul><li>$277, 330 </li></ul></ul><ul><ul><li>6,667 </li></ul></ul>
    4. 4. Ask Me Anything
    5. 7. Military Matters

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