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This presentation tells the story of our design journey with 3D Touch and offers guidance for teams who want to take advantage of 3D Touch in their mobile apps. 3D Touch measures the level of pressure one applies when pressing an iPhone screen, and allows for a different response depending on how hard one presses. Apple offers some guidance for using 3D Touch in their iOS Human Interface Guidelines, but 3D Touch is still new (released with iPhone 6S in October 2015). Teams aren’t sure what to implement, and users aren’t sure what to expect. We’ll introduce 3D Touch, talk about designs we considered for improving our app, share observations from a study we ran, and offer guidelines for using 3D Touch in your mobile app.